A Clear View: The Clearpoint Agency Blog

End of Year PR Checklist

Posted on December 29, 2016

The start of a new year brings New Year’s resolutions, new beginnings and new goals. And the beginning of a new year is also an opportunity to reflect on the previous year’s public relations successes and missteps.

If you find that you were just shy of reaching your communications goals in 2016, either because they were not specific enough or too ambitious, check out our end-of-the-year PR checklist below. Use it to help guide your PR strategies for the upcoming year.

Evaluate Competitors – Have your PR team perform a competitor communications analysis to identify the various tactics your competitors use in their PR and communication programs. Take a deep dive to see if they are doing anything unique and analyze what seems to be working for them or not. Most importantly, look for areas of missed opportunities. By analyzing your competitors, you can find ways to differentiate and more effectively position your brand.

Review Messaging –  Does your messaging still resonate with your audiences? Have your messages changed overtime? If you think your messaging needs refreshing, it may be time to hold a messaging session. As your company grows and changes, your messaging will as well. It is important that your messaging stays current to ensure that all PR deliverables – press releases, social media posts, website content, whitepapers, conference materials and more – are in sync and consistent with what you want to communicate to your publics. Look for your use of jargon and overused phrases. Work to develop messaging that clearly communicates the compelling benefits of working with you and how you solve challenges.  Make sure your messaging is as unique as your organization is.

Analyze Social Media – Examine your social media channels to see what type of posts resonate with your audiences. Consider updating your social media strategy to coincide with your messaging.

Social media is constantly changing. What is trending one day may change the next. It’s critical that you understand which social media platforms your audience uses most and what content results in solid engagement. Once you have reviewed your social media, create a new social media plan and calendar for the new year. Focus on goals you want to accomplish with social moving forward.

Update Website – Similar to social media, website trends continually change – everything from navigation to design to mobile capability, and everything else in between. We recommend refreshing your website at least once every two years. It is also important to update your website content to be concise, well written, and on target with your messaging. Look at your images and headlines. Sometimes just changing out the images and adjusting headlines can freshen up your website between major revamps.

Set Goals –  Work with your PR team to determine communications goals for the forthcoming year. What are the most important things you need to communicate to your publics? Is there a challenge or opportunity you must address? Are there more creative ways of telling your brand’s story? Did you land the kind of earned media you wanted to over the past year?  Did your press releases tell a story over time? What kind of content do we need to create? Ask yourself these types of questions and develop a set of goals, and at by this time next year, you will have a way to measure your communications success.

From everyone at Clearpoint Agency, we wish you a happy and prosperous new year!

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Best Time to Post on Social Media

Posted on March 15, 2016

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.

However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:

FacebookFINAL Best Time to Post Infographic

We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.

According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.

  • Best days to post: Thursday and Friday
  • Best times to post: 1 – 4 p.m.
  • Most shares: 1 p.m.
  • Most clicks: 3 p.m.
  • Broad timeframe to post: 9 a.m. – 7 p.m.

LinkedIn

Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.

According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.

  • Best days to post: Tuesday, Wednesday and Thursday
  • Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
  • Most engagement: Tuesdays from 10 a.m. – 11 a.m.

Twitter

Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.

  • Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
  • Best day to tweet for B2C: Weekends
  • Best time to tweet: 12 – 5 p.m.

So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.

 

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#CRISIS: How social media can save the reputation of your business

Posted on October 08, 2014

Social media has fundamentally changed the way we do business by giving voice to millions of consumers in instantaneous, global (and very public) communications networks that operate around the clock. The speed and intimacy characteristic of new communications models like Facebook and Twitter have forced reputation from the number three to the number one ranked strategic risk currently facing large companies  And with good reason.

Fifty percent of the public now cites the Internet as a main source for national and international news (Pew Research Center, 2013) far outpacing traditional sources like newspaper and radio. Businesses no longer have the luxury of time to prepare their responses to criticism or crisis. Simply put: today’s public relations practitioners must be prepared to put out a fire in 140 very crafty characters to proactively mitigate reputational damage.

The good news is that there are ways to prepare  and proactively control a crisis using social media. Here’s how:

  1. Don’t hide. Digital silence is conspicuous. Social media offers a unique opportunity to publically address consumers in real time – use it meaningfully.
  2.  Plan for crisis. There’s no need to pre-script tweets and status updates, but the tone and timing of your online strategy should be discussed and integrated into your existing crisis communications plan ahead of time. Bonus: Advance planning gives you the luxury of being able to run your ideas by your legal team, making it even easier to determine exactly what your response can and cannot say.
  3.  Be quick, but don’t rush. Benjamin Franklin must have been dreaming of the Twitterverse when he said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.”  Don’t allow the speed of social media to force an ill-crafted or rushed response you’ll regret. You can’t take it back.
  4. Be human. Digiorno’s new media team, lauded in the past for their savvy, apologized with a personal tweet to each and every user who noticed that they had mistakenly weighed in on the anti-domestic violence hashtag #WhyIStayed with an inappropriate tweet (AdWeek, 2013). Although it must have taken the company hours to respond to each individual user, it made the brand appear human, which made the mistake easier to understand.
  5. Use your newfound #ALSIceBucketChallenge prowess. Among the many takeaways from the now famous #ALSIceBucketChallenge, one is that it is possible for even the largest of companies to capitalize on a 24-hour turnaround. Crisis plans are bogged down with cumbersome top-down approval processes that just don’t make sense in social media. Develop a process for getting your tweets and status updates approved in the quickest way possible, while keeping in mind who needs to see each message.
  6. Assign a social media gatekeeper who can pivot gracefully. Most crisis management plans outline not just what but who is assigned to handle each step. It is critical that you have a social media gatekeeper who can quickly implement the plan and pivot to accommodate changes to the situation. When rumblings began about #ALSicebucketchallenge participants were spending more on bagged ice than ALS research, social media teams evolved their strategy to include a significant donations from the company along with their CEO’s ice bath . One savvy company, Zodiac Pool Systems, even added a social element to their donation strategy by increasing their donation by one dollar every time a Facebook user liked or shared their video.

In short, recognize both the opportunities and the challenges that social media affords in handling crisis communications, and develop a plan that includes social media for when the inevitable crisis hits.

This blog post was contributed by Sam Peterson, Account Executive at Clearpoint Agency, Inc.

 

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Clearpoint’s New Infographic: B2B Content Marketing

Posted on July 21, 2014

B2B companies have different needs when it comes to marketing. However, B2B companies as a whole have joined B2C brands in realizing the potential of content marketing to drive brand awareness and increase revenue. But how is this content marketed from one business to another? Our latest graphic dives into why B2B companies utilize content marketing, and what tactics they are using online to market their content.

Infographic_content-marketing_V1

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10 Tips for Getting the Most out of 140 Characters

Posted on July 26, 2013

Social media has become an important tool for many businesses across the United States. About 87 percent of B2B companies are actively using social media for marketing purposes, and more than 50 percent are looking to increase their social media content in the next year. To reach their goals, businesses need to have a strong strategy tied to objectives when approaching each social media platform.

One of the most popular tools companies use for social media interaction is Twitter. Eighty percent of B2B marketers use Twitter, making it the second most popular platform used, right behind LinkedIn. Many people find there are two main challenges with Twitter. The first being Twitter’s 140-character limit; and the second finding ways to get more engagement on Twitter. To make your job easier, we put together a list of 10 tips to help you get the most out of your tweets.

  1. It’s OK to abbreviate – If you use Twitter you know that it is sometimes necessary to shorten words, to use numbers instead of spelling things out, and to use symbols where possible. Using “&” instead of “and” or typing “w/” instead of “with” is sometimes a must. It doesn’t obey proper grammar or AP style, but Twitter plays by a different set of rules.
  2. Always shorten links – Conserving characters is key. Using a site like bit.ly allows you to make a long website address much shorter. Inserting links can be very useful for driving traffic to your own content, or for sharing something interesting. Links invite the audience to interact with your tweet and possibly retweet.
  3. Use #hashtags – The goal of social media marketing is to have your audience interact with your brand. It’s easier to cast a wider net by using hashtags. Twitter users can search the site by hashtags, and if you tweeted recently with the hashtag they searched, they are more likely to find your tweet. Check to see what hashtags are trending and you may be able to get in on a popular conversation topic by using the right hashtag. It’s #important to #remember not to #overload the #user with too many #hashtags; they can be #distracting.
  4. Mention other @users – Interacting directly with users is a great way to utilize 140 characters. If your message is short enough, leave room to give a shout to a follower or someone you follow. Mentioning another user will appear on their Twitter feed, increasing the chances of engagement. Starting conversations with the @ symbol is the “social” part of social media.
  5. Ask questions – One of the best ways to encourage your audience to interact with you is by posing questions. It can be something simple like “Who else has plans for the upcoming holiday?” It can also relate to your business: “Would your company ever make this drastic decision?” Leaving the questions vague in that way helps build intrigue. Then, a curious follower will feel inclined to answer your question by mentioning you in a reply!
  6. Ask for retweets and do the same – Retweets are the most useful way to interact because not only is someone finding your content interesting enough to recycle from their own account, your tweet and your brand are now being exposed to their entire list of followers, thus growing your social media web. Asking for retweets is like an invitation for your followers to interact with your company. For example, “RT (retweet) with your favorite social media platform!” And be sure to RT tweets you find interesting as well.  This will encourage others to do the same for you.
  7. Add picturesVisual content drives engagement. Including a picture increases your tweet’sclickability.” People are more inclined to click on a link that promises a visual. Even if other users do not interact with your company by retweeting or mentioning your post, the information and your brand are still getting noticed.
  8. Tweet at the right time – Peak times when your audience is on Twitter vary. It is important to keep an eye on what times of day work best to tweet. Considering the limited amount of information you can put out there, and the fact that there is no control over if your audience will notice it at all, timing out your tweets properly gives you an advantage in reaching your audience. You can also use different social media tools to track when key users and followers are tweeting. With the ability to monitor their activity over time, you can build a window of optimal tweet times every day.
  9. Tweet more often – Tweeting multiple times is better than tweeting sporadically – it is important to be consistent in your strategy. First, tweeting more often is a way of getting more of your content out. It increases the likelihood of engaging with your audience as well as the odds that more people will see your tweets on their home feed. Tweeting more than once a day shows that you are an active Twitter user and that your company has content to communicate on a daily basis.
  10. Use analytics – There are many websites available that companies can use to track their Twitter experience. Getting the most out of your tweets means using these sites as a tool to understand how social media is working for you. It is easier with these analytics tools to track numbers, statistics, users and trends. Staying on top of social media will require keeping an eye on your followers, mentions and engagement.

 

Social media is an exciting world of interaction that has changed the way business, marketing, advertising and news are handled. Using Twitter is a great way for B2B companies to keep in touch with their key audiences. Twitter is also the perfect landscape for introducing new content, reposting other’s content and discussing it with a wide community that shares your company’s interests. Getting noticed amidst all of the companies striving for attention is not easy. It takes a well thought out strategy to guarantee you get the most out of 140 characters.

This blog was contributed by Ryan Sabatini, Account Coordinator at Clearpoint Agency.

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Get Busy Blogging: 10 Reasons to Blog

Posted on September 27, 2012

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know!

Whether you are a B2B or B2C company, you want to consider a blog. Blogging is a great marketing tool that along with social media will increase your online presence and enhance your company’s brand. Here are 10 reasons why you should use blogging to target your audience in a meaningful and creative way. Succesful blog

1. Become an expert. Remember, by running a business you already are an expert in certain areas. Stick to writing on topics you are already comfortable with and have knowledge about. This way you can define your niche, provide insightful information and become an expert in the area.

2. Share with the world. Okay, you’ve already found your niche and want to share your ideas and opinions with your readers. Even better, you can promote your company’s culture and tell your customers about the latest fundraisers you’ve had or fun holiday parties you’ve attended. Another big component is providing tips to your current and potential customers.

3. Expand your social media channels/platforms. Hosting a blog doesn’t require being tech savvy or knowing HTML code. There are free user-friendly platforms like WordPress and Blogger that will let you do that without knowing HTML code. They offer themes that allow you to customize your blog to best fit your company’s brand. Consider adding your blog to your website to make it easy for customers to find and boost SEO.

4. Cross promote your brand. Having multiple social media channels will help enhance your brand. With an established blog, you can’t miss on sharing your new posts via Twitter, Facebook, LinkedIn and other platforms you use. Cross promotion is important because using several social media channels will help you reach the most audience. Keep in mind that depending on demographics and other factors, certain audiences may have preferences to a particular social media channel.

5. Interact with your audience. Your readers and followers will be interested in the insight you provide on your blog and it is likely they will comment on your posts. Responding to these comments is a great way to interact with your audience, be it customers, employees or partners. This will make your blog more human and will eventually enhance your brand even more.

6. Measure results. As any other social media channel, blogging platforms provide an analytics section where you can browse the traffic and views you get as well as search terms, click throughs and so on. This is a good way to experiment with keywords and include more terms that will lead users to your blog, or even better, to your company website.

7. Educate your audience. Let’s say you are launching a tech-heavy product or offering specialty services that need a deeper explanation. Writing a blog on it will be a great way to educate your customers on the specs and details of your products and services. You can use it almost as an FAQ, but in a narrative form.

8. Attend special (VIP and invitation-only) events. Once you have a solid following and a good online influence, you could receive perks like invitations to fun private events, pre-opening parties, or even speaking opportunities. Attend these events to further promote your brand.

9. Increase your Klout score. There has been a lot said about the Klout score, but it still remains the main indicator that calculates your overall social media influence. Writing a blog will definitely help increase your Klout score and make you a specialist in the topics you want to be known for. In fact, some those special events mentioned above require a Klout of 45 or higher.

10. Show diversity. Don’t think that the blog is another responsibility for the marketing manager. To keep it fresh and current you will need to post entries often. Here is where your resources come in place. Once you have your topic schedule, ask different employees to help you depending on their background and expertise.

This post was contributed by Antonia Genov, Clearpoint Agency Account Coordinator

 

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10 Steps to Rock Social Media

Posted on August 31, 2012

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know!

Social media has changed the landscape of business; it has altered the way companies and customers interact with each other. It’s important to remember that social media is not your ticket to a quick sale, or an excuse to intrude on personal space. It is about cultivating a relationship with your customers and building brand loyalty.

1. Set-up your hub. This is the place you want customers to go to view products or services and make a purchasing decision. It could be your website, blog or newsletter for example. Driving traffic to your hub via links will help convert fans and followers into customers, and will increase your search engine rankings. Every inbound link to a website informs Google that others are checking out the site, and demonstrates that it offers good content.

2. Choose your social media platform(s). Some of the most popular ones are Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest and Instagram. Choose the social network where you are most likely to reach your customers. Be where they are! Set realistic goals on how many social networks you can handle, because an inactive profile can actually do more harm to your reputation than not having one at all.

3. Identify your activity goals on social media. Know the outcomes you would like to receive from being on a social network, so you can take strategic steps toward achieving those goals. For example are you looking to gain valuable feedback on your products, receive more engagement on your posts, get more customer referrals, or build a community for support and customer service.

4. Determine brand positioning. Before you start promoting your business online, decide what messages you want to communicate to your fans. Are you tech savvy? Community focused? Earth friendly? Are you a financial services company that offers a better way of doing business? Find ways to weave in what your company is about. Customizing the Facebook cover image or Twitter background is a great place to start.

5. Research your target market. It all starts with research. Before you start engaging fans, you need to find out what their needs and desires are. Don’t be afraid to visit a competitor’s page for inspiration and note what types of posts are (or are not) getting engagement.

6. Make a calendar. Decide the types of posts you want to make and how many posts you will have each day/week/month. This requires a little extra work up front, but will save a lot of time in the long run and keep you focused and consistent. If you find your activity level is becoming too time-consuming, consider signing up for a social media management system or seek out a PR agency to manage social media for you.

7. Create your own content. It’s nice to share others’ content, but it’s best to share your own. That way YOUR key messages, differentiators and personality are being communicated with YOUR audience. When creating content, make it visual, concise and deliver it in a human voice.

8. Don’t wait for others. Start the engagement. When you a make a post, think, “Who can I mention or tag in this?” This is a way to gently alert someone that your post involves them. Keep in mind that this works both ways, if someone kindly mentions or tags you, comment back.

9. Promote your channel. Just like a new product on the market, promotions are necessary to let people know what exists out there. If you have a new social media profile, let people know! Embed feeds on your website or blog, add icons to your promotional collateral, and add links to your email signature and regular newsletters. If on Facebook, you may want to think about running targeted ads to help build your community.

10. Measure results. Go beyond likes and followers. Those are just numbers. Keep track of how well your posts are engaging others. Have your links been shared, pictures commented on, or polls voted on? Bitly.com is a free tool that shortens long links and measures how many times the link has been clicked. Google Analytics is another free tool that can be easily embedded into your webpage or blog to measure traffic. After you have discovered new insights, make adjustments to your strategies where needed.

Now you are ready to engage your customers and spread the word about your company. Clearpoint Agency regularly provides expert social media support to our clients, so if you feel overwhelmed, check out our social media page for ways we can help you.

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive

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I Know Your Blog is Offsite… But What Am I?

Posted on April 03, 2012

We occasionally get questions from our clients about whether their company blog should be on their corporate site or off. We’d like to discuss the pros and cons of both options, and provide a little insight into what most companies are doing.

It seems that so far, most companies house their blog on the corporate website, but there are certainly pros and cons to both options. The majority of companies are also using a development platform such as WordPress or Blogger. Customization is expensive!

 

 

Onsite blog

A blog set up directly on your business’ website
Example: www.company.com/blog

Pros:

  • Increase traffic to the main site, increasing Alexa rank
  • Increases indexing of your website by search engines, which is especially valuable if site content is not updated frequently
  • If blog is shared, tagged, linked to, etc. via social media, the website reaps the benefits
  • Keeps your audience up to date

Cons:

  • Harder to implement if custom building on site (and not using a development platform like WordPress or Blogger)
  • Website might include restrictions on length of post, etc.
  • Might lower the rank of other more important pages

Offsite blog

A blog set up on its own domain that links back to your business’ website.
Example: www.companyblog.com

Pros:

  • Your business brand has two properties online
  • Gives you two domains to rank twice for your keywords in search engines
  • Easy and quick to install, especially if using WordPress or Blogger
  • Very quality links back to main site
  • Greater flexibility with design and coding
  • Offsite is best if your blog will contain content that is unrelated or only slightly related to your main website

Cons:

  • May take longer to draw traffic to the main site
  • It can get more popular than the main site on search engines
  • Could look less professional than an onsite blog
  • Less control (based on the development platform — WordPress, Blogger, etc.)
  • If blog is shared, tagged, linked to, etc. via social media, the development platform reaps the benefits, not your corporate website

Image

Whole Other Option
Why yes, there is a THIRD option! You can have your cake and eat it too. If you have a prolific company (or awesome PR agency), you can have two blogs – one onsite and one offsite. This is a great option as it literally gives you all of the benefits, increased traffic on your site, high quality inbound links, multiple domain properties, etc.

Our research shows that in this event, it is best NOT to duplicate your content. That will just annoy people and search engines. Consider keeping company news on the onsite blog , and letting the offsite blog be a little more exciting. It could be commentary on the industry or opinion (food is delicious, banking is exciting, robots are fascinating!) anything that relates to the brand but is just a little beyond corporate news. This is a great example of a win-win.

So what about you? Which would you choose? Anyone daring enough to do both? The right answer depends on each company’s situation, and we’ve had clients successfully do both onsite and offsite blogs.Of course, blogs are like our babies, and we think they’re all beautiful. Just get blogging!

This post was contributed by Alexia Haynes, Clearpoint Agency Senior Account Executive

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Like Higher Search Results? Like GOOGLE+

Posted on March 01, 2012

Google+ is here to stay, so it’s time you figure out if it’s right for you or your clients. Google+ helps with organic Google search results, and Google.com attracts over 1 billion unique visitors per month, making it the web’s most visited website. It has a lot of similarities to facebook fan pages, but it also has features Mark Zuckerburg would kill for. The similarities are that you can customize your profile with a logo, link back to your website and get page updates via email. Example of sample Google+ page here:

The big difference between Google+ and facebook is the targeting of information. Targeting means that your followers can be sorted into groups (called circles), so information can be shared with only certain groups of followers/circles.


FEATURES –
• TARGETING via “circles”— You can choose to share information via circles or public. Circles info is only shared with people in that circle. If they aren’t in your circle, then they can’t see it. “Public” is visible to anyone who’s added you to a circle, as well as on your public profile.
• PROFILE VISIBILITY — Choose visibility settings for specific profile sections. Profile information can be made public, private or in-between.
• MEASUREMENT — Google+ allows us to measure how your page is doing, and learn more on how your followers’ interactions affect your business and brand. Google+ also offers ways to improve the page.
EXTRA INFO –
• Google recommends directing customers to your Google+ page with a Google+ badge on website. This also extends organic search in Google results.
• Sparks is a great feature that is similar to Google Reader, except it brings content automatically based on user interests. Google+ will provide content to related articles, videos, photos, etc. based on the keywords that you search, or in this case ‘spark’
• The Hangout feature in Google+ are virtual rooms where people can video chat with people in their circles.
• Instant Upload lets you snap a photo on your Android phone and it’s automatically uploaded to Google+, but is unfortunately not available for iPhone users.
• Public profiles can decide if they want to be indexed by search engines. This helps you be as visible as you want to be.
ADMIN –
• Anyone can follow a page and put a page into their own circle – there is no way to stop people from following your company or adding your company to their own circle. However, these people can only see information the company wants them to see. So when the company makes updates, they choose if they want them to be public, meaning anyone can see, or make them private – only to certain circles. The private information and subsequent comments are protected within that circle.
• Pages choose what page followers go into what circles. So when they update information they can choose which groups of people or circles will be given the updated information. They can also view their page from each of those circles to confirm that the correct information is there.
• You can also lock a comment so it cannot be shared or commented on. When you lock a post, people you’ve shared your post with will no longer be able to re-share it with others.
• You can also disable comments.
• You receive an email of new comments and are notified of new activity on your page by a red box by your name – that looks like this :

FINDING PEOPLE-
• You can add people easily by name if they are on Google+. If they aren’t, you can put in their email to add them and they get an invitation to join. They can choose to join Google+ or have page updates via email inbox.
• When updates are sent out – the page chooses if they want to send info to people outside Google+.
Google+ does provide some valuable features that facebook just can’t match, yet. True, not a ton of people are on Google+ so far, but give it time. Google isn’t going anywhere and if you need the ability to target information, than Google+ is probably what you’ve been waiting for.

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive

Posted in Blog, Branding, Google+, Marketing, Public Relations, Social Media, Uncategorized | Leave a comment

Pinterest – the Latest Social Media Buzz Broken Down

Posted on January 12, 2012

Pinterest is the latest social media platform that is being hyped as the next big thing. Is it really? Well, you be the judge. It does have some cool features which we’ll break down for you. Pinterest enables users to share photo content in theme-based image collections. Of course, users can upload photos, videos and other content, but the twist is that they can “repin” images of anything they find interesting, enabling them to connect similar tastes visually. You can have as many categories as you like, but some of the most popular ones are: bridal wish lists, recipe books, home décor, fashion photography and travel.

Pinterest board

From a business perspective, consumer brands can benefit from Pinterest because they can target their fans and ambassadors directly through fresh and relevant content. Such successful examples are Whole Foods and Nordstrom.

If you like staying on top of the social media game and have a visual consumer product, you probably should start “pinning”! One sticking point is that unlike other social media platforms, you need an invitation to join Pinterest. If you need an invitation, why not ask Clearpoint Agency and make your life easier? Don’t wait for weeks or even months to get on this hot social media site if you’re ready to start “pinning” and promoting your brand on Pinterest.com.

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive

Posted in Blog, Branding, Marketing, Pinterest, Public Relations, Social Media | Leave a comment

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