A Clear View: The Clearpoint Agency Blog

Clearpoint Expands Office with a Remodel and a New Team Member!

Posted on January 29, 2015

We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!

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Clearpoint Agency Ranks Among Top 10 Public Relations Agencies in San Diego!

Posted on October 08, 2014

Ranked #10! (2)

Clearpoint moved up two spots on the San Diego Business Journal’s 2014 ranking of public relations agencies in San Diego, to hit the top 10! A 24 percent increase in billings and the addition of digital marketing services contributed to the surge.

Clearpoint also ranks among some of the top firms in the country as reported by topPRagencies.com.

“We see this as an affirmation that we are doing great work for clients, and that is what drives us,” said President of Clearpoint Agency, Inc., Bonnie Shaw. “Our incredible staff and focus on client objectives are the keys that allowed us to rank on the top 10 this year.”

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Clearpoint Vice-President Beth Walsh Addresses PRSA New Pros Group

Posted on July 26, 2011

Beth Walsh of Clearpoint Agency was part of a stimulating discussion for the San Diego New Pros chapter of the Public Relations Society of America (PRSA) on April  19. The topics: how to get started in the public relations (PR) industry, what  it’s like to work at an agency versus in-house, and what educational opportunities  are most valuable to young PR professionals. The event was organized by PRSA  New Pros and held at Roppongi restaurant in La Jolla.

Walsh discussed what led her to a career in PR, her work in large agencies, and how she eventually founded her own agency. She recounted her time as senior vice president of public relations at one of the largest PR/Advertising agencies in San Diego in the 1990’s, McQuerter Group, where she managed client services and public relations operations.

She provided these tips to young PR pros:

  • Read everything  you can get your hands on! Be well versed in the world around you and be able  to handle a conversation on a variety of topics.
  • Improve your  writing skills and know AP style as if it were your bible.
  • Attend networking  functions and join groups such as PRSA, New Pros, North County Communicators,  and the Ad Club.
  • Seek out a mentor  who will not only commit to your success, but will invest time and attention to  helping you excel in the competitive PR industry – and don’t be afraid to ask  questions!

Allison Altdoerffer, intern at Fleishman Hillard, was inspired by Walsh’s journey.

“As a new pro, the opportunity to hear from a more experienced professional is such a
valuable opportunity. Beth’s candid discussion of her own career – the ups, the downs and the motivation that propelled her to create her own agency – illustrated not only the need for education, but also the power of innovation and taking a risk. She inspired me to soak up and learn from those around me, and to never back away from contributing my own personal insight and ideas.”

Walsh is an honors graduate of Marquette University with a Bachelor of Arts degree in sociology. She is past co-chair of the PR committee for the San Diego chapter of National Association of Women Business Owners. Walsh has won eleven Bernays Awards from the PRSA for excellence in public relations. In addition, she has twice been named a finalist in the individual service category of the UCSD Athena Pinnacle Awards, twice a finalist in the
“Women Who Mean Business Awards,” sponsored by the San Diego Business Journal, and in 2001 was named to Wireless Week’s Top 25 listing of “Influential Women in Wireless.”

PRSA New Pros is a group of public relations professionals in San Diego with less than five years of experience. The group is led by committee members Rachel Hutman, Katie Rowland, Michelle Lew, and Amber Lingle. For more information about PRSA New Pros visit http://www.prsasdic.org/content.asp?itemid=15

This seems like great advice for any professional – is it? Does this hold true for YOUR industry? What advice would you give a young professional just starting out in their career?

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive.

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Be More Active and Engaging on Social Media!

Posted on May 03, 2011

         Tried and True Social Media Tips from the Now Revolution and Clearpoint Agency

Welcome to the Now Revolution! You may not know what the Now Revolution is, but you are a part of it every day. Essentially the Now Revolution is the fast paced, never-ending news river world that we are finding ourselves swamped in. I attended the Now Revolution seminar recently, hosted by San Diego’s PRSA and Ad Club, and it re-invigorated my passion for all things social. The lecturers and authors, Jay Baer and Amber Naslund, did a nice job of summarizing how to be more active on social media, so I thought I would pass on the highlights and add some social media tips of our own.

In today’s environment everyone is a reporter. When you visit a restaurant and comment about it on Yelp, you’re taking power into your own hands. This is empowering for all of us but poses a tricky situation for companies. They have little time to verify comments, even less time to coordinate a response, and even less time to actually react. So how are companies supposed to deal with the fast-paced world and never-ending news cycle that social media has created?

Here’s what Baer and Naslund suggest:

Have a Social Media Policy Companies must have a social media policy in place. Everyone should be on the same page and understand the companies’ stance on issues. This is a simple thing to create but overlooked by many companies.

Turn Negatives into Positives Negative comments are your chance to learn and find out what your company needs to improve on. Make negative comments your opportunity to learn and grow as a company.

LISTEN Understand how social media integrates with your company. Make sure the person who is speaking on social media platforms for your company is also listening. Search ‘Anybody Know’ on Twitter, give out free coupons on Four Square, monitor client brands on Yahoo Answers.

ROI There is no magic measurement tool, it depends on what you are looking for and measure that. Spread social media results around. Companies aren’t sure they’re measuring correctly and all too often don’t spread social media results. What would happen if only coaches knew the score of the game?

Turn Customer Success Stories into Blog Posts Humanity is the story. Attract a following with people not logos. Remember Subway’s Jared? Of course you do! We all do!

We agree and employ these tactics on behalf of our clients and ourselves.  Now for a few Clearpoint Agency social media tips . . .

Hire Employees with Passion Would you want a doctor that wasn’t passionate about medicine?  In today’s world it’s important to not only hire people who know their stuff, but who love their stuff. Employees will be representing your organization – everyone is a marketer- so it’s important that they believe in the company and the work they are doing every day.

Know Thy Self All employees must be on the same page. Everyone in your business has to understand the company’s culture and how to respond. All employees must have the power to communicate and speak quickly without the need for approvals.  If you wait to run every Twitter response through a weekly meeting, it’s too late.

Take it Offline Some conversations need to go offline. If a customer is upset, your best response is to apologize for the situation online, then offer to resolve it offline and provide your contact information. No one can fault you for trying to resolve the issue but the last thing you want is a boxing match online for the world to see.

A Thank You Goes a Long Way Thanking someone for retweeting a story or content you tweeted, or for commenting on your Facebook or LinkedIn posts goes a long way to forming  valuable relationships in the fast paced world of the social media.

Add a little something extra Just simply retweeting or giving a post thumbs up takes a little effort and it shows. When you retweet or like a post or video, provide your spin on it. Give your opinion and tell your friends and followers why they should care too. Yes, it takes a little extra time, but the little time it takes speaks volumes to your approach to being a part of the conversation and not just an observer.

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive.

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