A Clear View: The Clearpoint Agency Blog

Best Time to Post on Social Media

Posted on March 15, 2016

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.

However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:

FacebookFINAL Best Time to Post Infographic

We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.

According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.

  • Best days to post: Thursday and Friday
  • Best times to post: 1 – 4 p.m.
  • Most shares: 1 p.m.
  • Most clicks: 3 p.m.
  • Broad timeframe to post: 9 a.m. – 7 p.m.

LinkedIn

Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.

According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.

  • Best days to post: Tuesday, Wednesday and Thursday
  • Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
  • Most engagement: Tuesdays from 10 a.m. – 11 a.m.

Twitter

Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.

  • Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
  • Best day to tweet for B2C: Weekends
  • Best time to tweet: 12 – 5 p.m.

So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.

 

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10 Steps to Getting Paid for Your Marketing Materials

Posted on February 19, 2013

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. So here are 10 steps to getting paid for your marketing materials. Have a tenacious idea for a blog post? Let us know!

How often have you heard yourself say the same sound bites when speaking to and advising clients, colleagues, prospects, and other audiences?Marketing_small

Imagine generating money directly and indirectly from those sound bites, those pearls of wisdom that effortlessly trip off your tongue, ideas that seem so basic to you yet are crucial and eye-opening to people around you. It is completely possible to do all that – in a tips booklet. Here’s how.

1. Capture your information tidbits immediately. Recording them on paper or electronically lets you grab them as they surface. Raw format is fine, jogging your thinking to refine later.

2. Let some time pass after most gems bubble up. Rarely does everything come up in that two hours on Thursday afternoon. You may get most out in one sit-down, but even more later.

3. Refine and organize the tips. Your tips usually go into categories. Editing for grammar, consistency, clarity, and flow happens later.

 4. Include contact details. Your readers may want more from you beyond the basics. Making it easy to connect with you helps them and you. A brief “backgrounder” section identifies your qualifications.

5. Hire a graphic designer so your words look good. The finished printed product is a 3½” x 8½” tips booklet. The designer’s output is a PDF. You can sell and/or strategically give it away.

6. Send the PDF to a printing company. A first printing of 100-1,000 copies provides samples to hand out and inventory to sell. It minimizes angst over a missed typo or valuable tip, fixed in the next print run.

7. Think of who can use the booklet to promote their product, service, or cause. Your list grows as you ponder it. Your contacts are your clients (current and past), prospects, colleagues, vendors, audiences, and even friends.

8. Consider corporations, associations, publications, and groups appropriate for your topic. There are more prospects than you realize. Some prospects prefer printed copies. Others want to review the PDF.

9. Realize large-quantity buyers promote you while promoting themselves. Many bulk buyers want your contact details added to theirs. A sample booklet or PDF and cover letter with ways to increase their sales starts it all.

10. Expand your customer base and your checking account. You now reach a larger audience than you can single-handedly, thanks to your large-quantity booklet buyers. They pay you to market you as they distribute your booklet with their marketing message.

Those sound bites you have said for years now help your buyers, their clients, and your business. You get paid directly for your information product. You also get paid indirectly by generating new client sales from your booklet’s promotional activities. Yes, you are getting paid for your marketing materials, directly and indirectly from a single activity. Keep those sound bites coming as they improve your bottom line.

081412 Paulette EnsignThis post was contributed by Paulette Ensign. Paulette is an author and speaker who has sold well over a million copies of her own tips booklet and its content in four languages and various formats without spending a penny on advertising. Paulette and her company have helped thousands of people, worldwide, create solo-authored and collaborative co-authored tips booklets since 1991. Contact Tips Products International at 858-481-0890, San Diego, CA, or www.tipsbooklets.com; www.CollectionOfExperts.com; www.AssociationBooklets.com

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10 Steps to Turn Employees into Brand Ambassadors

Posted on January 08, 2013

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. This time it’s 10 ways you can encourage your team members to become advocates for your brand. Have a tenacious idea? Let us know!

When businesses think about marketing, they often see customers as the main and more important target audience. However, employees are the face of the company and can be your most valuable brand ambassadors. We recently attended a webinar led by Elaine Fogel, president and CMO of Solutions Marketing & Consulting on “How to collaborate effectively within your organization to strengthen your brand.” According to Fogel, employees value open communication and want to be recognized. We agree and put together a list of 10 key points based on the webinar, along with a few of our own, to consider for a successful internal communication program.

1. Put employees in the first market of the company: Fogel says that employees have to be happy and engaged in order to promote the brand before they can promote externally. Happy employees will also be loyal to your brand. Brand_blog

2. Let employees get creative: during the webinar we learned that employees who are given the opportunity to collaborate at work are more likely to bring new ideas. This also ties into employees’ professional development – being exposed to new projects will enhance their skills, and will make work more fun too.

3. Create an internal marketing plan: this is the way a company promotes its brand and values to employees internally. Fogel states that employees are the face of the company, so they need to understand the vision and values in order to be able to promote it.

4. Encourage employee engagement: research shows that engaged employees are happier and deliver better customer service. We’ve seen many companies strive to provide excellent customer satisfaction, but in order to achieve it they need to ensure that their employees are satisfied first.

5. Ask for feedback: leaders often think that their way is the right way. Fogel advises leaders to not be afraid to ask employees for their points of view. This way, you will not only gather feedback, but will make them feel valuable. We have found that conducting surveys, interviews and holding regular meetings helps leaders to receive the feedback they’re looking for.

6. Establish a reward program: it will only reassure employees that they are doing a great job and that you appreciate their hard work. It doesn’t have to be a big bonus. If you are tight on the budget, even praise, a gift card or a random day off can be enough to make an employee feel acknowledged. Remember, every gesture counts!

7. Use the Intranet: we get dozens of emails a day, and they often get buried. Fogel suggests using the Intranet to its fullest potential. Post content, interactive displays, video presentations and more. The intranet will serve as a portal where employees can receive all the information they need from one place. We also recommend sending an employee e-newsletter or creating a marketing group that everyone is required to follow. Share stories and clips you find from the web that they might find interesting to talk about.

8. Organize team building events: we have learned that you don’t have to go crazy to spend quality time with your employees. If the company is too big, group teams together and have them go to off-site meetings. This way they will break away from the routine and will be even more productive.

9. Communicate openly: at Clearpoint, we believe that open communication at the workplace is essential. If you want employees to trust you, make sure they are “in-the-know.” For example, if the company is undergoing rebranding, tell employees and ask them for their opinion. Hold brainstorming sessions, ask them for new ideas and feedback on upcoming milestones.

10. Focus on brand building as a long term play: to motivate employees as brand ambassadors, keep them engaged throughout the year. There is usually a combination of things you need to do – and it all takes time. It all depends on your company’s culture – as PR experts we can tell you that what works for one brand, may not work for another and vice versa. So, don’t be afraid to try new strategies and tactics over time to see what’s best for your brand.

This post was contributed by Antonia Genov, Clearpoint Agency, Account Coordinator

 

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Be More Active and Engaging on Social Media!

Posted on May 03, 2011

         Tried and True Social Media Tips from the Now Revolution and Clearpoint Agency

Welcome to the Now Revolution! You may not know what the Now Revolution is, but you are a part of it every day. Essentially the Now Revolution is the fast paced, never-ending news river world that we are finding ourselves swamped in. I attended the Now Revolution seminar recently, hosted by San Diego’s PRSA and Ad Club, and it re-invigorated my passion for all things social. The lecturers and authors, Jay Baer and Amber Naslund, did a nice job of summarizing how to be more active on social media, so I thought I would pass on the highlights and add some social media tips of our own.

In today’s environment everyone is a reporter. When you visit a restaurant and comment about it on Yelp, you’re taking power into your own hands. This is empowering for all of us but poses a tricky situation for companies. They have little time to verify comments, even less time to coordinate a response, and even less time to actually react. So how are companies supposed to deal with the fast-paced world and never-ending news cycle that social media has created?

Here’s what Baer and Naslund suggest:

Have a Social Media Policy Companies must have a social media policy in place. Everyone should be on the same page and understand the companies’ stance on issues. This is a simple thing to create but overlooked by many companies.

Turn Negatives into Positives Negative comments are your chance to learn and find out what your company needs to improve on. Make negative comments your opportunity to learn and grow as a company.

LISTEN Understand how social media integrates with your company. Make sure the person who is speaking on social media platforms for your company is also listening. Search ‘Anybody Know’ on Twitter, give out free coupons on Four Square, monitor client brands on Yahoo Answers.

ROI There is no magic measurement tool, it depends on what you are looking for and measure that. Spread social media results around. Companies aren’t sure they’re measuring correctly and all too often don’t spread social media results. What would happen if only coaches knew the score of the game?

Turn Customer Success Stories into Blog Posts Humanity is the story. Attract a following with people not logos. Remember Subway’s Jared? Of course you do! We all do!

We agree and employ these tactics on behalf of our clients and ourselves.  Now for a few Clearpoint Agency social media tips . . .

Hire Employees with Passion Would you want a doctor that wasn’t passionate about medicine?  In today’s world it’s important to not only hire people who know their stuff, but who love their stuff. Employees will be representing your organization – everyone is a marketer- so it’s important that they believe in the company and the work they are doing every day.

Know Thy Self All employees must be on the same page. Everyone in your business has to understand the company’s culture and how to respond. All employees must have the power to communicate and speak quickly without the need for approvals.  If you wait to run every Twitter response through a weekly meeting, it’s too late.

Take it Offline Some conversations need to go offline. If a customer is upset, your best response is to apologize for the situation online, then offer to resolve it offline and provide your contact information. No one can fault you for trying to resolve the issue but the last thing you want is a boxing match online for the world to see.

A Thank You Goes a Long Way Thanking someone for retweeting a story or content you tweeted, or for commenting on your Facebook or LinkedIn posts goes a long way to forming  valuable relationships in the fast paced world of the social media.

Add a little something extra Just simply retweeting or giving a post thumbs up takes a little effort and it shows. When you retweet or like a post or video, provide your spin on it. Give your opinion and tell your friends and followers why they should care too. Yes, it takes a little extra time, but the little time it takes speaks volumes to your approach to being a part of the conversation and not just an observer.

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive.

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