A Clear View: The Clearpoint Agency Blog

Best Time to Post on Social Media

Posted on March 15, 2016

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.

However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:

FacebookFINAL Best Time to Post Infographic

We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.

According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.

  • Best days to post: Thursday and Friday
  • Best times to post: 1 – 4 p.m.
  • Most shares: 1 p.m.
  • Most clicks: 3 p.m.
  • Broad timeframe to post: 9 a.m. – 7 p.m.

LinkedIn

Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.

According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.

  • Best days to post: Tuesday, Wednesday and Thursday
  • Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
  • Most engagement: Tuesdays from 10 a.m. – 11 a.m.

Twitter

Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.

  • Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
  • Best day to tweet for B2C: Weekends
  • Best time to tweet: 12 – 5 p.m.

So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.

 

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Clearpoint Expands Office with a Remodel and a New Team Member!

Posted on January 29, 2015

We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!

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Clearpoint Agency Ranks Among Top 10 Public Relations Agencies in San Diego!

Posted on October 08, 2014

Ranked #10! (2)

Clearpoint moved up two spots on the San Diego Business Journal’s 2014 ranking of public relations agencies in San Diego, to hit the top 10! A 24 percent increase in billings and the addition of digital marketing services contributed to the surge.

Clearpoint also ranks among some of the top firms in the country as reported by topPRagencies.com.

“We see this as an affirmation that we are doing great work for clients, and that is what drives us,” said President of Clearpoint Agency, Inc., Bonnie Shaw. “Our incredible staff and focus on client objectives are the keys that allowed us to rank on the top 10 this year.”

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Review of “Social Boom!” By Jeffrey Gitomer

Posted on October 05, 2011

Clearpoint team member Lexy Haynes reviewed Jeffrey’s
Gitomer’s book “Social Boom! How to Master Business Social Media”. Here’s what she said.

Hi friends, first, an overview: Social Boom! covers just about everything social. Ok, not everything, but the biggies: Facebook, LinkedIn, Twitter, YouTube, blogs, and even tips on writing. It’s a thorough review of the social media landscape and what you should do as a business person on each of the top platforms.

I thought it was a great book, definitely worth a read. If you’re a novice in business social media it might be a bit overwhelming, but just remember, small steps are better than no steps at all.

I’d call Social Boom! fairly high level, with helpful tactics. It was full of relevant and usual
information, including both precise “how-to” as well as “why-to” information. The book has several chapters written by guest authors including some favorites of mine such as Mark Schaefer and Mitch Joel. It was refreshing to hear tips from multiple industry leaders.

Here are a few key points I found especially truthful and useful, as well as some nuggets to pique your interest:

  • Business social media requires an investment: your time.” At least an hour a day. Thank you Gitomer for being open and honest about this! It is so true.
  • “…with business social media, I can personalize it, and humanize it…” Be human, and be real. This is one point we often have to remind our clients – while it is business, it’s still social media. No one is going to like your Facebook page or share your information if you’re cold, boring and fact-laden. People like people.
  • “Start (or restart) your business social media outreach with purpose, plan and design. And start (or restart) it with an understanding of what you want to achieve.” I find this especially insightful. Too many people start social media without a real vision of what they want to achieve…those are the profiles with
    meaningless fluff that give social media a bad name. Take Gitomer’s advice and
    have a plan.
  • “Start with information, and then add insight.” Yes! Don’t just forward
    information, provide your personal take on it and make it more useful to your
    audience. Don’t just be a content aggregator, be a content creator.
  • A 5.5-part process for starting your own Facebook business page
  • The 15 imperatives of LinkedIn
  • 7 ways to add value to your Twitter conversations
  • How to build an audience on YouTube

Social Boom! was full of useful quotes and lists like these. A caveat on expectations: While I was expecting a book about social media for brands, the book really focuses on tools and techniques an individual can use. I still found it useful, but more for my personal use than for managing our clients’ social media. So, keep that in mind.

Jeffrey Gitomer’s Social Boom! was a quick, fun read, and inspired me to get my butt in gear for my own business social media. While I do it every day for clients, I’d been using
social media primarily for my personal life, I believe to my detriment. I was missing out on adding my professional insight as a PR and social media manager to the world of business social media. If you have smart things to say, I recommend you jump in, share your insight and personality, and get social! See www.gitomer.com for tips and how to get Social Boom!

How about you? Do you do business social media? What social media platforms are your favorites?

This post was contributed by Alexia Haynes, Clearpoint Agency Senior Account Executive

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10 Tips to Get into Print (or Online)

Posted on August 24, 2011

Getting into a print or online publication can be tricky, from writing an enticing pitch to trying to distinguish your press release from the hundreds of others sitting in the editor’s inbox. We drew from our own experiences with media relations to compile this list of tips to help you get published.

  1. 1. Be honest – Put your news to the test. Is it really newsworthy? Assess the entertainment value, proximity, prominence, timeliness, uniqueness and impact for the audience.
  2. Read your target publications– It is crucial that you know what these publications and broadcast stations care about and how they address their audiences, that way you can tailor your pitch to make it more appealing.
  3. Target the appropriate editors– And producers too. You will have a better shot at success if you send the tech piece to the tech editor, rather than to the lifestyles or calendar editor.
  4. Write a good release– Keep it factual and interesting to get your point across clearly and concisely. Associated Press Style is never going out of style so learn it and use it! Answer these questions within the first three paragraphs: “who, what, where, when and why?” Put opinions in quotations only and never make outrageous claims you cannot back up.
  5. Distribute the news through a reliable wire service– Make sure it gets to the appropriate audience, but don’t expect the wire service to do all the work for you! Send your news release with an individualized pitch to top editors/producers at your key 10-20 media outlets.
  6. Master the art of a good pitch– Keep it short but compelling. No more than three paragraphs. Give information that is not included in the release. If you can capture his/her attention in the first seven seconds, you will also capture his/her audience.
  7. If you really have a coup to announce, offer an exclusive angle to your number one media target– Or, embargo the news to the top three outlets that are likely to cover your announcement. Give them an early heads-up but ask them to hold the new until you are ready to release it widely.
  8. Include relevant visuals– A photo of a prominent person, interesting art, charts and graphs help to make a release more interesting. They’ll also get you more space.
  9. Don’t play hard to get! – After you’ve sent your pitch, follow-up by phone and make yourself available on a moment’s notice for an interview if the editor/producer is interested. Remember they are running on tight time schedules.
  10. Remember that a good PR agency just might be your best tool – We know the editors, the audiences and the pitch process that will land a story and gain success. A Good PR Agency will help get you the recognition that you deserve.

This post was contributed by Lexy Haynes, Clearpoint Agency Senior Account Executive.

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Celebrating Relationships Counts!

Posted on August 02, 2011

When it comes to public relations, relationships count. Heck, the name of the profession is practically public relationships! Building new relationships is certainly important in this industry, but it is equally important to strengthen and celebrate existing relationships by turning off the talk about strategy and goals, and just having a relaxing
time with your clients and associates.

As contradictory as it may sound, sometimes the best way to strengthen business relationships is to stop doing business! Invite your clients to a party, or out to dinner; spend time relaxing and chatting about anything other than work. Go to a sporting event, eat or enjoy some music…just have fun with them. People do business with people so it’s good to inject your individual personality and remind clients why they work with you.

A few weeks ago, we did just that. We hosted an Open House to thank our clients and partners for their continued support and to celebrate our new offices just blocks from Moonlight Beach in Encinitas.

In typical Clearpoint fashion, the party was beach themed with sunset-colored flowers, tiki torches, and a mellow, world-beat band setting the mood for the evening. We’ve said it before and we’ll say it again, we LOVE the beach!

  

We really wanted to focus on our new location, so guests enjoyed Mediterranean food from local caterers, local brews and fine wines, great music and each other’s company.  We also had the entire conference room filled with delicious bite-sized desserts from a local bakery. It quickly became one of the more popular stops on the office tour.

Special guest Denise Stillinger of the San Elijo Lagoon Conservancy.

We were also proud to make a special announcement.  In honor of our new community, combined with our fondness for marine life and proximity to the San Elijo Lagoon, team Clearpoint was inspired to donate money and PR services to the San Elijo Lagoon Conservancy. Clearpoint will help promote its 25th anniversary of protecting and preserving the natural resources of the lagoon.

Special thanks to Denise Stillinger, president of the San Elijo Lagoon Conservancy, who was able to join us to talk about the lagoon and current conservation efforts, in addition to accepting our donation. We can’t wait to get the word out about all of the great work the Conservancy does.

Clearpoint staff and guests all had fun while strengthening existing relationships, celebrating our new location and reconnecting with clients and colleagues in an inviting atmosphere. In fact, we received such positive feedback from party guests that we are hoping to make it an annual event. We are so appreciative of everyone who showed up to celebrate with us and we hope you enjoyed your chocolate lollipop party favors.

Kool & the Gang’s 1980s smash hit said it best: “Celebrate
good times, come on! Let’s celebrate!”

Check out the slide show below for more pictures from our Open House!

This post was contributed by Kelsey Hollenbeck Clearpoint Agency Intern.

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Clearpoint Vice-President Beth Walsh Addresses PRSA New Pros Group

Posted on July 26, 2011

Beth Walsh of Clearpoint Agency was part of a stimulating discussion for the San Diego New Pros chapter of the Public Relations Society of America (PRSA) on April  19. The topics: how to get started in the public relations (PR) industry, what  it’s like to work at an agency versus in-house, and what educational opportunities  are most valuable to young PR professionals. The event was organized by PRSA  New Pros and held at Roppongi restaurant in La Jolla.

Walsh discussed what led her to a career in PR, her work in large agencies, and how she eventually founded her own agency. She recounted her time as senior vice president of public relations at one of the largest PR/Advertising agencies in San Diego in the 1990’s, McQuerter Group, where she managed client services and public relations operations.

She provided these tips to young PR pros:

  • Read everything  you can get your hands on! Be well versed in the world around you and be able  to handle a conversation on a variety of topics.
  • Improve your  writing skills and know AP style as if it were your bible.
  • Attend networking  functions and join groups such as PRSA, New Pros, North County Communicators,  and the Ad Club.
  • Seek out a mentor  who will not only commit to your success, but will invest time and attention to  helping you excel in the competitive PR industry – and don’t be afraid to ask  questions!

Allison Altdoerffer, intern at Fleishman Hillard, was inspired by Walsh’s journey.

“As a new pro, the opportunity to hear from a more experienced professional is such a
valuable opportunity. Beth’s candid discussion of her own career – the ups, the downs and the motivation that propelled her to create her own agency – illustrated not only the need for education, but also the power of innovation and taking a risk. She inspired me to soak up and learn from those around me, and to never back away from contributing my own personal insight and ideas.”

Walsh is an honors graduate of Marquette University with a Bachelor of Arts degree in sociology. She is past co-chair of the PR committee for the San Diego chapter of National Association of Women Business Owners. Walsh has won eleven Bernays Awards from the PRSA for excellence in public relations. In addition, she has twice been named a finalist in the individual service category of the UCSD Athena Pinnacle Awards, twice a finalist in the
“Women Who Mean Business Awards,” sponsored by the San Diego Business Journal, and in 2001 was named to Wireless Week’s Top 25 listing of “Influential Women in Wireless.”

PRSA New Pros is a group of public relations professionals in San Diego with less than five years of experience. The group is led by committee members Rachel Hutman, Katie Rowland, Michelle Lew, and Amber Lingle. For more information about PRSA New Pros visit http://www.prsasdic.org/content.asp?itemid=15

This seems like great advice for any professional – is it? Does this hold true for YOUR industry? What advice would you give a young professional just starting out in their career?

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive.

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Be More Active and Engaging on Social Media!

Posted on May 03, 2011

         Tried and True Social Media Tips from the Now Revolution and Clearpoint Agency

Welcome to the Now Revolution! You may not know what the Now Revolution is, but you are a part of it every day. Essentially the Now Revolution is the fast paced, never-ending news river world that we are finding ourselves swamped in. I attended the Now Revolution seminar recently, hosted by San Diego’s PRSA and Ad Club, and it re-invigorated my passion for all things social. The lecturers and authors, Jay Baer and Amber Naslund, did a nice job of summarizing how to be more active on social media, so I thought I would pass on the highlights and add some social media tips of our own.

In today’s environment everyone is a reporter. When you visit a restaurant and comment about it on Yelp, you’re taking power into your own hands. This is empowering for all of us but poses a tricky situation for companies. They have little time to verify comments, even less time to coordinate a response, and even less time to actually react. So how are companies supposed to deal with the fast-paced world and never-ending news cycle that social media has created?

Here’s what Baer and Naslund suggest:

Have a Social Media Policy Companies must have a social media policy in place. Everyone should be on the same page and understand the companies’ stance on issues. This is a simple thing to create but overlooked by many companies.

Turn Negatives into Positives Negative comments are your chance to learn and find out what your company needs to improve on. Make negative comments your opportunity to learn and grow as a company.

LISTEN Understand how social media integrates with your company. Make sure the person who is speaking on social media platforms for your company is also listening. Search ‘Anybody Know’ on Twitter, give out free coupons on Four Square, monitor client brands on Yahoo Answers.

ROI There is no magic measurement tool, it depends on what you are looking for and measure that. Spread social media results around. Companies aren’t sure they’re measuring correctly and all too often don’t spread social media results. What would happen if only coaches knew the score of the game?

Turn Customer Success Stories into Blog Posts Humanity is the story. Attract a following with people not logos. Remember Subway’s Jared? Of course you do! We all do!

We agree and employ these tactics on behalf of our clients and ourselves.  Now for a few Clearpoint Agency social media tips . . .

Hire Employees with Passion Would you want a doctor that wasn’t passionate about medicine?  In today’s world it’s important to not only hire people who know their stuff, but who love their stuff. Employees will be representing your organization – everyone is a marketer- so it’s important that they believe in the company and the work they are doing every day.

Know Thy Self All employees must be on the same page. Everyone in your business has to understand the company’s culture and how to respond. All employees must have the power to communicate and speak quickly without the need for approvals.  If you wait to run every Twitter response through a weekly meeting, it’s too late.

Take it Offline Some conversations need to go offline. If a customer is upset, your best response is to apologize for the situation online, then offer to resolve it offline and provide your contact information. No one can fault you for trying to resolve the issue but the last thing you want is a boxing match online for the world to see.

A Thank You Goes a Long Way Thanking someone for retweeting a story or content you tweeted, or for commenting on your Facebook or LinkedIn posts goes a long way to forming  valuable relationships in the fast paced world of the social media.

Add a little something extra Just simply retweeting or giving a post thumbs up takes a little effort and it shows. When you retweet or like a post or video, provide your spin on it. Give your opinion and tell your friends and followers why they should care too. Yes, it takes a little extra time, but the little time it takes speaks volumes to your approach to being a part of the conversation and not just an observer.

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive.

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