A Clear View: The Clearpoint Agency Blog

Get Busy Blogging: 10 Reasons to Blog

Posted on September 27, 2012

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know!

Whether you are a B2B or B2C company, you want to consider a blog. Blogging is a great marketing tool that along with social media will increase your online presence and enhance your company’s brand. Here are 10 reasons why you should use blogging to target your audience in a meaningful and creative way. Succesful blog

1. Become an expert. Remember, by running a business you already are an expert in certain areas. Stick to writing on topics you are already comfortable with and have knowledge about. This way you can define your niche, provide insightful information and become an expert in the area.

2. Share with the world. Okay, you’ve already found your niche and want to share your ideas and opinions with your readers. Even better, you can promote your company’s culture and tell your customers about the latest fundraisers you’ve had or fun holiday parties you’ve attended. Another big component is providing tips to your current and potential customers.

3. Expand your social media channels/platforms. Hosting a blog doesn’t require being tech savvy or knowing HTML code. There are free user-friendly platforms like WordPress and Blogger that will let you do that without knowing HTML code. They offer themes that allow you to customize your blog to best fit your company’s brand. Consider adding your blog to your website to make it easy for customers to find and boost SEO.

4. Cross promote your brand. Having multiple social media channels will help enhance your brand. With an established blog, you can’t miss on sharing your new posts via Twitter, Facebook, LinkedIn and other platforms you use. Cross promotion is important because using several social media channels will help you reach the most audience. Keep in mind that depending on demographics and other factors, certain audiences may have preferences to a particular social media channel.

5. Interact with your audience. Your readers and followers will be interested in the insight you provide on your blog and it is likely they will comment on your posts. Responding to these comments is a great way to interact with your audience, be it customers, employees or partners. This will make your blog more human and will eventually enhance your brand even more.

6. Measure results. As any other social media channel, blogging platforms provide an analytics section where you can browse the traffic and views you get as well as search terms, click throughs and so on. This is a good way to experiment with keywords and include more terms that will lead users to your blog, or even better, to your company website.

7. Educate your audience. Let’s say you are launching a tech-heavy product or offering specialty services that need a deeper explanation. Writing a blog on it will be a great way to educate your customers on the specs and details of your products and services. You can use it almost as an FAQ, but in a narrative form.

8. Attend special (VIP and invitation-only) events. Once you have a solid following and a good online influence, you could receive perks like invitations to fun private events, pre-opening parties, or even speaking opportunities. Attend these events to further promote your brand.

9. Increase your Klout score. There has been a lot said about the Klout score, but it still remains the main indicator that calculates your overall social media influence. Writing a blog will definitely help increase your Klout score and make you a specialist in the topics you want to be known for. In fact, some those special events mentioned above require a Klout of 45 or higher.

10. Show diversity. Don’t think that the blog is another responsibility for the marketing manager. To keep it fresh and current you will need to post entries often. Here is where your resources come in place. Once you have your topic schedule, ask different employees to help you depending on their background and expertise.

This post was contributed by Antonia Genov, Clearpoint Agency Account Coordinator

 

Posted in Blog, blogging, Branding, Marketing, Public Relations, Social Media | Leave a comment

New Year? New Brand!

Posted on December 30, 2011

It’s that time of year when we all make resolutions for the coming year. Many of us vow to get to the gym, eat right, maybe finally quit smoking – all to be healthier and have a better self-image.  But what about the health and image of  your company’s brand? The New Year is a great time to evaluate your brand honestly and give it a makeover for 2012.

Here are some tips to freshen up your brand:

  1. Research : Study your competition – take a close look at your closest competitors in your field. What are they doing well? What are they communicating that you aren’t?  What are their key messages? How do they market themselves? How can you better compete?  Take notes and keep track in an excel spreadsheet so you can compare easily.
  2. Question: Create a questionnaire for your clients and partners – Ask your clients and past clients what they think of your business, services, products and customer support? What do vendors and partners think of you and your business? What do your employees think? What may be the most telling and hardest to hear – what do prospects that didn’t choose your business think? *Tip: Use Survey Monkey to create a free questionnaire that can be easily emailed out  to recipients.  Follow up with phone calls to get more detail.
  3. Identify: Define your audiences and key messages. Take a close look at what your company is saying to its audiences. Look critically at your website and all collateral materials. Are you speaking with one, clear voice or sending mixed messages? It might be time to update your messaging or re-fresh it if new services or target markets have been added. *Tip: Have several key employees review it and compare findings. If you don’t have enough personnel, ask friends or relatives to review.
  4. Clarify: Define what your key services are. If you set the net too wide you could be confusing clients. Focusing in on your strengths and proven track record in key areas will provide a clear, concise explanation of your services.
  5. Announce: The public won’t know about your brand refresh if you don’t tell them. Submit press releases, conduct media relations, update your blog and email clients to announce your new site, messaging and direction.

The best part of your brand makeover?

Current clients will affirm they made the right choice choosing you and past clients could take a second look at your refreshed company. Your business will undoubtedly benefit from increased awareness among prospective customers and opinion leaders. A brand that tightly communicates your unique offerings and conveys your company’s personality in an honest and appealing way will help you to land the business with the right types of customers.

This year put a refreshed brand at the top of your New Year’s resolutions.  It might just be easier to stick to than that new diet or savings plan.

Leave us a comment about your plans for refreshing your brand in 2012.

This post was contributed by Lexy Haynes, Clearpoint Senior Account Executive.

Posted in Blog, Branding, Marketing, Public Relations | Leave a comment

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