The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.
However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:
We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.
According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.
- Best days to post: Thursday and Friday
- Best times to post: 1 – 4 p.m.
- Most shares: 1 p.m.
- Most clicks: 3 p.m.
- Broad timeframe to post: 9 a.m. – 7 p.m.
Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.
According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.
- Best days to post: Tuesday, Wednesday and Thursday
- Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
- Most engagement: Tuesdays from 10 a.m. – 11 a.m.
Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.
- Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
- Best day to tweet for B2C: Weekends
- Best time to tweet: 12 – 5 p.m.
So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.
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Audiences & tactics to remember when communicating a major company change
Having just went through our office move here at Clearpoint, we became very cognizant of something we always remind our clients – the importance of communicating your message to key audiences. When a company goes through a major change such as an office move, rebranding effort, merger, acquisition, or anything that affects the company “image” or message, its executives need to consider all of the different audiences that need to get the message and all the various ways to communicate it.
Clear and straightforward communication with your audiences eliminates confusion and fear, and gets everyone on board with your message. When you (or your PR firm) craft the message, you have more control over what people think, say and do. Of course, the risk of not doing so is that someone else could create your message and run with it – in an undesirable direction. Don’t leave your key audiences in the dark. How would a team function if only the coach knew the score?
Lucky for you, the Clearpoint team has provided a list of important audiences to consider and some example messaging methods to use for an office relocation:
- Internal staff – Your team is numero uno! Once the decision is made for your move (or other major change), your internal staff should be the first audience to get the message. Consider a formal internal letter with the good news, reasoning and what they should expect. Give them answers to questions they may get from clients or the media. Then, consider a less formal meeting where you unveil details (pictures!) and have an open discussion with employees. As your brand ambassadors, it’s important that your team is especially clear on your message.
- Existing and previous clients – Use your move as an opportunity to give good news about your company to clients, in a fun and exciting way. Consider celebrating with your clients by throwing an “unveiling party” to show the new location. Send emails and newsletter updates announcing the change and reminding clients of new capabilities and what’s in it for them. For Clearpoint, we now have more room and better tech tools to host our popular messaging workshops. So we’re highlighting that – and encouraging clients take advantage of it.
- Potential clients – This audience is similar to your existing clients, but once removed, so there is less familiarity and more formality with this group. You want to position your move similarly, as a sign of good news, but you want to include a little more about who you are and what you do. Consider the PR work horse: the press release. Announce the move, your new capabilities and a general background on the company. On the less formal side, consider blog posts and social media updates, including video. This adds personality and a greater understanding about who your company is.
With so much going on around your company change, it’s important to craft your message and your plan for communicating it to your key audiences. As we say at Clearpoint, the conversation happens with or without you, so make sure YOU are directing the conversation about your company.
Questions? Comments? Post them here or hit us up on Twitter and Facebook!
This post was contributed by Alexia Haynes, Clearpoint Agency Senior Account Executive
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