Clearpoint Agency’s Clear Course to Brand Perception

Clearpoint Agency’s Clear Course is a unique process of steps designed to provide clients with a clearly defined brand perception in the eyes of their target customers.

We start by researching your internal and external audiences, and analyzing your competitors’ communications strategies. We then conduct our exclusive positioning and messaging process, which is comprised of a half-day session with client executives. We use interactive exercises and a facilitated workshop to define your company’s key messages and positioning statements. Armed with this research, clear messaging and distinct differentiators, the perception of your brand is one you control – not one bestowed upon you by outside opinions and influences.

Industry & Competitor Research

  • · Internal audit
  • · Competitor
      communications audit
  • · Research of market and
      target audiences

Define Messaging Platform

  • · Audiences
  • · Differentiators
  • · Key attributes
  • · Messages by audience
  • · Overarching messages
  • · Positioning statements

Develop Action Plan

  • · Custom PR and
      marcomm plan
  • · Integrated approach
  • · Social strategy
  • · Media plan
  • · Website needs
  • · Search plan
  • · Get attention of influencers
  • · Plan for success!

Implement Marcomm Programs

  • · Public relations
  • · Social media
  • · Media relations
  • · Analyst relations
  • · Brand refresh
  • · Advertising
  • · Content strategies
  • · Special events
  • · New website
  • · Search engine optimization
  • · More!

Measure, Evaluate, Improve

  • · Listen
  • · Gather analytics
  • · Gather clips
  • · Assess perceptions
  • · Compare against goals
  • · Constantly improve
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