A Clear View: The Clearpoint Agency Blog

Stop With ALL the Words: 11 Tips on How to Write for Today’s Busy Reader

Posted on July 19, 2012


We don’t need to tell you that it’s a competitive marketplace just to get a few shares and likes these days.  According to an infographic put out by Digital Buzz the average daily online activity involves:  294 billion emails, two million blog posts, 864,000 hours of uploaded video, and 35 million apps downloaded… and that’s just a snippet.

As a result of the many digital distractions, people are skimming for information that is digestible, valuable, and easy to fit into their already busy lives. So, if you’re a blogger or web content manager, here are a few quick tips on how to write for today’s internet user:

  1. Stick to the facts - cut out the fat already. Leave the opinions and long winded examples for your next dinner party.
  2. Bullet point or list - make the most important points bolded so they stand out quickly.
  3. Use images/ videos  - not only can an image replace a 1000 words, but it helps break up the text and can add substance.
  4. Use social share buttons - if you make it easy, people will share.
  5. Stick to one topic - not only will this help you to spread out your content ideas, but people like their information in small spoonfuls these days.  Sticking to one topic won’t overwhelm your readers.
  6. Use links - linking within can keep viewers on your site, and also save you from veering off subject with explanation.
  7. Pull out quotes – and pull your reader in.
  8. Think quality over quantity - we tend to share everything on the internet, but that doesn’t mean everything should be.  Before you write, ask is this relevant to my industry and will my readers find this of value?
  9. Be unique with your titles – titles are the first thing people see in the search engines, so you’ll want to grab their attention then. *Tip: Use numbers in your titles to signify a list of short, valuable tips to your readers.
  10. Use a conversational tone - the internet is all about building a human connection with your readers and fans. Do you actually read the “Terms of Service” agreement?  We thought so.
  11. Think keywords - if you’ve got a great article, make sure people can find it. Use Google’s keyword tool to find the right keyword phrases to implement into your text and title.

Remember, we are a society that tweets in 140 characters so be fast. How did we do? Does anyone think this post was too long?

This post was contributed by Morgan Ketterman, Clearpoint Agency Account Coordinator

Posted in Blog, Branding, Google+, Marketing, Public Relations, Social Media, Uncategorized | Leave a comment

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