What Social Media Platform is Most Effective for B2B Engagement?
Earning engagement on any social media platform can be difficult, but B2B social media is a completely different animal than B2C. Encouraging other businesses to engage with your posts is a new science that we at Clearpoint are studying all the time. To learn more about the best site for B2B engagement, we polled our fans. The responses yielded the chart below. We learned that LinkedIn is the most popular platform for engaging with a company’s B2B audience.