PR & DIGITAL MARKETING trends
Your company’s brand ultimately communicates your promise to customers. However, it’s not the company’s brand alone that attracts or turns off customers – it’s also the “brands” of your leadership team.We see branding of company leaders as an important trend in 2015. Why? People do business with other people and it’s the leadership that does the heavy lifting in evoking trust. By developing a strong personal brand, executives are providing prospects and customers with a person to recognize and trust.
This is done by creating a unique voice on a variety of platforms. But first you must identify what that personal brand stands for. If you want to learn more about developing executive platforms for your leadership team, contact Clearpoint Agency.