A CLEAR VIEW
Musings from the Clearpoint blog
Social media has fundamentally changed the way we do business by giving voice to millions of consumers in instantaneous, global (and very public) communications networks that operate around the clock. The speed and intimacy characteristic of new communications models like Facebook and Twitter have forced reputation from the number three to the number one ranked strategic risk currently facing large companies, according to Forbes Insights and Deloitte in their study Exploring Strategic Risk. And with good reason.
The good news is that there are ways to prepare and proactively control a crisis using social media. Here’s how…