Clearpoint Agency Newsletter: Volume 11

September 2017
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A CLEAR VIEW
Musings from the Clearpoint blog 
7 Critical Tips for Your Next Website 
In today’s digital world there is no question how important your company’s website is.  It is often the first time a prospective customer, partner or employee learns about your organization and either decides to engage further or move on. A quality website builds trust; it’s the vehicle that showcases your expertise, values and culture. It needs to accurately detail your products or services, and clearly communicates your brand promise. Whether you’re refreshing your current site or building a new one (or haven’t yet, but need to), here are seven tips to ensure your next website hits the mark.
1) Make Sure Messaging Reflects Your Company – Every page, paragraph and sentence of your website should reflect your company’s brand. Content should be a representation of your mission, goals and overall persona. Most important, your site needs to resonate with your target audiences. Developing a website presents the perfect opportunity to assess your messaging by audience and make sure it is up to date. If you think it needs refreshing, it may be time to hold a messaging session to formulate concrete pillars before planning your new site.
2) Make It Easy to Navigate – How will your customers interact with your site? What are they looking for, and how can you make it easy for them to find it? This is another instance where it’s critical to understand customer needs. Look to personas you have built. Assess your Google Analytics for existing top visited pages. Look to resources like Answer the Public and Ubersuggest to see what people are searching on.  Once on a company’s homepage, 86 percent of visitors want to see information about that company’s products/services, followed by that company’s contact information (64 percent) and “about us” information (52 percent) (Source:KoMarketing). Many people also visit a site’s “news” page to get a quick read on new developments at the company. So make sure it’s prominent. These insights will be critical in building out your navigation plan and wireframes based on customer needs.  Also, SEO research is important to build up the list of key words that you will use in page titles and copy to help prospects find you on Google in the first place.
Read more…
WHAT’S NEW
Recent client editorial coverage

Healthcare Tech Outlook  San Diego Business Journal  EContent  Credit Union Journal  HIStalk  Drug Store News  Kiosk Marketplace  Reader’s Digest  Outsourcing Pharma Bank Investment Consultant  Credit Union Times  The San Diego Daily Transcript  Healthcare IT News  PharmaVOICE  Pharmacy TimesNew client: Great Jones Street

Our client Great Jones Street (GJS) is changing the way people experience short fiction. GJS, founded by serial entrepreneur, Kelly Abbott, is a short fiction app for the mobile lifestyle. It curates thousands of award-winning, original stories in science fiction, street lit, crime, mystery, erotica, fantasy, horror, and more, by fiction’s best contemporary writers. The online publishing platform, Medium, recently inked a deal with GJS that will feature a new GJS story daily on Medium. Read Great Jones Street’s latest press release to learn more about the app and Medium partnership. In the news: San Diego Business JournaleContentDread CentralBooks World.
CLIENT SPOTLIGHT
SynteractHCR website refresh
Clearpoint Agency client SynteractHCR, a full-service, international CRO, recently launched a new, mobile-friendly website. A key objective for the new website was to ensure it would be responsive for users across the globe and easily accessed on any mobile device. The Clearpoint team also created fresh website content that reflects SynteractHCR’s current services, therapeutic expertise and clinical research experience.Click here to view SynteractHCR’s new website.
SHAMELESS PLUG
A quote from one of our happy clients

“I have been a client of Clearpoint and Beth Walsh and Bonnie Shaw for more than 10 years. They have always done what they said they would do – and more to the point, their rigor in peeling the onion and finding the ‘right words’ and the ‘right positioning’ have been extraordinary. Anybody can send out a press release, but very few people can bring the insight and the marketing and the awareness and the creativity – that are the actual substance of that press release.” 

-Neil Senturia, CEO, Blackbird Ventures

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