A CLEAR VIEW
Musings from the Clearpoint blog
7 Reasons You Should Hire a Small PR Agency Over a Large PR Agency
When we get new business inquiries at Clearpoint Agency we often find the potential client is trying to decide between hiring a large agency or a smaller PR agency. We firmly believe that organizations get the best “bang for the buck” when using a small firm. Here’s why:
1) No Account Team Bait-and-Switch
This is a real pet peeve of mine. My business partner and I once worked together at a larger firm. The process there: land the client with the senior team, hand them off to an account executive after initial meetings, then pass them off to a junior team member to manage and put on auto pilot. We’ve even heard from people that work at larger firms that they are happy when they actually keep a client for more than a year with this churn and burn process. That’s their goal! It works because the senior team is skilled at catching the client and the junior team is inexpensive, all of which works for the agency’s profitability. At a boutique agency, there is no “hand off” – you work with the same dedicated team you met in initial meetings.
2) More Focus on Client Needs Rather Than “Feeding” the Large Agency Team
Here’s the truth: when you sit down with that large team from different departments at the large agency, they are there for a reason – finding ways to grow your account. And the crazy thing is, you probably are paying those agency team members in billable hours to ask you questions or listen in on meetings to find more agency programs to pitch to you.
At a boutique agency, the focus of meetings is to accomplish the agreed upon scope of work. Does the smaller agency want to grow the business over time? Of course. But it’s more of an organic approach to meet client needs rather than a mission to get the monthly fees higher and higher and feed the large agency staff. #truth