Bonnie Headshot

Bonnie Shaw

President

Bonnie Shaw co-founded Clearpoint Agency in August 2002. Bonnie oversees client accounts and creates dynamic public relations strategies for Clearpoint clients. This includes messaging, branding, media relations and social media marketing.

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She previously worked as a public relations account supervisor for McQuerter Group, and prior to that worked for the National MS Society, San Diego Magazine and the San Luis Obispo Chamber of Commerce in charge of events and publications. Very relationship-focused, Bonnie knows the value of developing solid relationships between her clients, their partners and the media. She uses her broad experience in PR and marketing to develop complete PR and digital marketing programs, create messaging platforms, land media placements and speaking engagements, and craft content strategies that drive success for Clearpoint Agency clients.

Volunteerism is close to Bonnie’s heart. She has served on the boards of numerous non-profit and school-based organizations, and has spent uncountable hours volunteering for various professional organizations, the MS Society, PRSA, SDSIC and political races. Bonnie has been a featured speaker on PR and social media, and has received numerous Bernays from the Public Relations Society of America (PRSA) for her work. Bonnie earned a bachelor's degree in journalism from Cal Poly San Luis Obispo and several awards. She was also part of the team to found the university’s first television station, CPTV, and served as the station’s first student general manager.

In her free time, Bonnie enjoys gardening, sailing, wine tasting, following politics and relaxing on the beach near her home in Carlsbad, California with her husband and son.

To contact Bonnie, email bonnie@clearpointagency.com

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Beth Walsh

Vice President

Co-founder of Clearpoint Agency, Beth is an expert at developing targeted messaging and communications strategies that generate brand awareness for clients. In 2012, Beth was awarded the Otto Bos Lifetime Achievement Award from the Public Relations Society of America, San Diego.

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Prior to Clearpoint Agency, Beth was senior vice president of public relations at McQuerterGroup where she managed the client services and public relations operations of the integrated high tech-focused agency.

Beth is a member of the National Association of Women Business Owners and a former co-chair of its PR committee. Beth has personally won ten Bernays Awards for excellence in public relations and Clearpoint has received 19 Bernays Awards for PR excellence. In addition, Beth has been a finalist three times in the “Women Who Mean Business Awards,” sponsored by the San Diego Business Journal, twice been named a finalist in the individual service category of the UCSD Athena Pinnacle Awards, and in 2001 was named to Wireless Week’s list of “Top 25 Influential Women in Wireless.”

In her spare time, Beth enjoys hiking, photography, reading and spending time with her husband, Mark, three children, and eight grandchildren.

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Lisa Bergum

Researcher and Account Coordinator

Since 2007, Lisa has been supporting client accounts through: competitor research, media and tradeshow research, list development, award and speaking engagement investigation, maintaining clip logs, drafting social media content and monitoring social channels for clients.

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Prior to Clearpoint she worked with Mambo Communications, Chereskin Communications, Caton Marketing and Moore Media Relations gaining valuable industry experience. Lisa also worked in the retail sector as a marketing coordinator, buyer, territory and visual merchandising manager for more than six years. Lisa received a bachelor’s degree in consumer science from Montana State University and professional certificate in marketing from University of California, San Diego. Lisa enjoys spending time with her husband, Dave, and chasing after their three children. She has been involved with San Diego Alumnae Panhellenic as a volunteer, JDRF (Juvenile Diabetes Research Foundation) and is a certified Zumba instructor.

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Nikki Sachman

Social Media and Digital Media Coordinator

Nikki Sachman serves as the Social Media and Digital Media Coordinator for Clearpoint Agency. As Clearpoint’s social media guru, Nikki manages client’s social accounts, plans social campaigns, writes blogs, and develops art.

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Nikki has a bachelor’s degree from San Diego State University, where she majored in Journalism and Media Studies with an emphasis in Public Relations and minored in Business Administration. Prior to joining Clearpoint, she worked at Heying & Associates as an Account Coordinator, where she served as account support to clients in the San Diego law and education communities. In between tweeting and posting, Nikki loves exploring the San Diego restaurant scene, cooking and soaking up the California sun at the beach.

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Mary Schmidt-Krebs

Media Relations Specialist, APR

Mary serves as media relations specialist for Clearpoint securing media hits for clients on a local, regional and national level. An award-winning public relations professional, Mary’s professional experience includes successful corporate, agency, non-profit public relations and marketing communications programming.

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Her agency and corporate experience includes consumer, business-to-business, franchise, restaurant, tourism, theme park, agricultural, software technology, sporting goods, health care, travel and telecommunications industries. Previously, Mary worked with Mail Boxes Etc., Your Office USA, The Ronald McDonald House San Diego, Postal Connections of America, Peregrine Systems, Porter-Novelli Public Relations, MADD and the American Cancer Society. Her work included representing companies and clients to local, national and international print and broadcast media outlets, strategic planning, special event and tradeshow planning, public affairs, training, and investor relations. Mary was honored as the 2010 Public Relations Professional of the Year at the Edward L. Bernays awards by the Public Relations Society of America (PRSA), San Diego/Imperial Counties Chapter. A 20-year board member, Mary previously served an 18-month term as president of the San Diego County Chapter of PRSA which represents thousands of PR professionals in the region. She was also chair and treasurer of the PRSA Western District, a 5-state region serving 10 chapters. Mary earned her accreditation in public relations from PRSA. In her spare time, Mary loves playing golf, cooking, old movies and Broadway musicals. Mary can be reached at mary@clearpointagency.com

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