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Bonnie Shaw

President

Bonnie Shaw co-founded Clearpoint Agency in August 2002. Bonnie oversees client accounts and creates dynamic public relations strategies for Clearpoint clients. This includes messaging, branding, media relations and social media marketing.

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She previously worked as a public relations account supervisor for McQuerter Group, and prior to that worked for the National MS Society, San Diego Magazine and the San Luis Obispo Chamber of Commerce. Very relationship-focused, Bonnie knows the value of developing solid relationships between her clients, their partners and the media. She uses her broad experience in PR and marketing to develop complete PR and social media programs, create messaging platforms, land media placements and speaking engagements, and craft content strategies that drive success for Clearpoint Agency clients.

Volunteerism is close to Bonnie’s heart. She has served on the boards of numerous non-profit and school-based organizations, and has spent uncountable hours volunteering for various professional organizations, the MS Society, PRSA, SDSIC and political races. Bonnie has been a featured speaker on PR and social media, and has received 15 Bernays from the Public Relations Society of America (PRSA) for her work. Bonnie earned a bachelor's degree in journalism from Cal Poly San Luis Obispo and several awards for student achievement. She was also part of the team to found the university’s first television station, CPTV, and served as the station’s first student general manager.

In her free time, Bonnie enjoys watching her son’s baseball games and musical performances, sailing, cooking, wine tasting, following politics and relaxing on the beach near her home in Carlsbad, California with her husband and son.

To contact Bonnie, email bonnie@clearpointagency.com

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Beth Walsh

Vice President

Co-founder of Clearpoint Agency, Beth is an expert at developing targeted messaging and communications strategies that generate brand awareness for clients. In 2012, Beth was awarded the Otto Bos Lifetime Achievement Award from the Public Relations Society of America, San Diego.

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Prior to Clearpoint Agency, Beth was senior vice president of public relations at McQuerterGroup where she managed the client services and public relations operations of the integrated high tech-focused agency.

Beth is a member of the National Association of Women Business Owners and a former co-chair of its PR committee. Beth has personally won ten Bernays Awards for excellence in public relations and Clearpoint has received 19 Bernays Awards for PR excellence. In addition, Beth has been a finalist three times in the “Women Who Mean Business Awards,” sponsored by the San Diego Business Journal, twice been named a finalist in the individual service category of the UCSD Athena Pinnacle Awards, and in 2001 was named to Wireless Week’s list of “Top 25 Influential Women in Wireless.”

In her spare time, Beth enjoys hiking, photography, reading and spending time with her husband, Mark, three children, and eight grandchildren.

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Account Executive Amanda Whitlock

Amanda Whitlock

Account Executive

Amanda Whitlock supports several Clearpoint Agency client accounts and handles a range of public relations activities, including media relations, social media, content development and more. She is passionate about the world of PR and enjoys helping clients communicate their visions. Her thoughtful, attentive work ethic combined with her go-getter attitude make her a great addition to our team.

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Amanda has a bachelor’s degree in communications from the University of San Diego and has previous experience working in publishing, marketing and PR. Prior to joining Clearpoint Agency, she worked at KCD Public Relations where she served clients in the financial services sector. Amanda was an integral team member responsible for researching industry trends, developing strong relationships with media contacts and executing public relations and marketing strategies. In her free time, Amanda can be found exploring different restaurants throughout San Diego. She also enjoys traveling, scuba diving and photography.

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Samantha Peterson

Account Executive

Samantha Peterson serves as an Account Executive at Clearpoint Agency, where she provides strategic communications support to a variety of clients. She has extensive experience organizing across digital platforms, crafting thought leadership and corporate reputation campaigns, and media relations.

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Prior to joining Clearpoint, Samantha served as the Director of Communications for the San Diego and Imperial Counties Labor Council, AFL-CIO. There, she directed all internal and external communications campaigns and online engagement initiatives. Samantha also spent several years working on Capitol Hill in the Washington, D.C. office of United States Senator Dianne Feinstein. Samantha holds dual bachelor’s degrees in Theatre and Dance and International Studies from the University of California, San Diego.

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Lisa Bergum

Researcher and Account Coordinator

Since 2007, Lisa has been supporting client accounts through: competitor research, media and tradeshow research, list development, award and speaking engagement investigation, maintaining clip logs, drafting social media content and monitoring social channels for clients.

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Prior to Clearpoint she worked with Mambo Communications, Chereskin Communications, Caton Marketing and Moore Media Relations gaining valuable industry experience. Lisa also worked in the retail sector as a marketing coordinator, buyer, territory and visual merchandising manager for more than six years. Lisa received a bachelor’s degree in consumer science from Montana State University and professional certificate in marketing from University of California, San Diego. Lisa enjoys spending time with her husband, Dave, and chasing after their three children. She has been involved with San Diego Alumnae Panhellenic as a volunteer, JDRF (Juvenile Diabetes Research Foundation) and is a certified Zumba instructor.

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Ryan Sabatini

Account Coordinator 

Ryan Sabatini assists Clearpoint’s account executives by drafting press releases, pitching blog posts, website copy and other content materials. He helps to coordinate accounts through building media lists, clip logs and developing media kits.

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Ryan graduated from San Diego State University with a bachelor's degree in Journalism and Media Studies with an emphasis of Public Relations. He has prior experience in executing social media campaigns and blogging on a regular basis. Ryan was a member of the SDSU Men's Club Volleyball team and in his spare time he enjoys tweeting all about PR.

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Samantha Forth

Account Coordinator

At Clearpoint Agency, Samantha assists client campaigns through social media, research, media list development, media relations, infographics, content development and press release writing. She enjoys working with clients to help achieve their goals and find creative ways to connect with the public.

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Samantha graduated with a bachelor’s degree in journalism with an option in public relations from California State University, Chico. Samantha has experience in marketing, public relations and news. During her free time, Samantha enjoys being with friends and family, cooking, swimming, skiing, hiking, and watching independent films.

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