When it comes to public relations, relationships count. Heck, the name of the profession is practically public relationships! Building new relationships is certainly important in this industry, but it is equally important to strengthen and celebrate existing relationships by turning off the talk about strategy and goals, and just having a relaxing
time with your clients and associates.
As contradictory as it may sound, sometimes the best way to strengthen business relationships is to stop doing business! Invite your clients to a party, or out to dinner; spend time relaxing and chatting about anything other than work. Go to a sporting event, eat or enjoy some music…just have fun with them. People do business with people so it’s good to inject your individual personality and remind clients why they work with you.
A few weeks ago, we did just that. We hosted an Open House to thank our clients and partners for their continued support and to celebrate our new offices just blocks from Moonlight Beach in Encinitas.
In typical Clearpoint fashion, the party was beach themed with sunset-colored flowers, tiki torches, and a mellow, world-beat band setting the mood for the evening. We’ve said it before and we’ll say it again, we LOVE the beach!
We really wanted to focus on our new location, so guests enjoyed Mediterranean food from local caterers, local brews and fine wines, great music and each other’s company. We also had the entire conference room filled with delicious bite-sized desserts from a local bakery. It quickly became one of the more popular stops on the office tour.
We were also proud to make a special announcement. In honor of our new community, combined with our fondness for marine life and proximity to the San Elijo Lagoon, team Clearpoint was inspired to donate money and PR services to the San Elijo Lagoon Conservancy. Clearpoint will help promote its 25th anniversary of protecting and preserving the natural resources of the lagoon.
Special thanks to Denise Stillinger, president of the San Elijo Lagoon Conservancy, who was able to join us to talk about the lagoon and current conservation efforts, in addition to accepting our donation. We can’t wait to get the word out about all of the great work the Conservancy does.
Clearpoint staff and guests all had fun while strengthening existing relationships, celebrating our new location and reconnecting with clients and colleagues in an inviting atmosphere. In fact, we received such positive feedback from party guests that we are hoping to make it an annual event. We are so appreciative of everyone who showed up to celebrate with us and we hope you enjoyed your chocolate lollipop party favors.
Kool & the Gang’s 1980s smash hit said it best: “Celebrate
good times, come on! Let’s celebrate!”
Check out the slide show below for more pictures from our Open House!
This post was contributed by Kelsey Hollenbeck Clearpoint Agency Intern.