What's New At Clear Point Agency

Clearpoint Launches New Mobile Website! (And So Should You)

Posted on August 21, 2014

According to Marketing Land, the most popular way to surf the Internet is via mobile device. At Clearpoint Agency we’ve modified our website and all of its features to be optimized for mobile! We recommend all companies make their websites mobile-friendly.

Recent surveys by Google and Search Engine Watch explain why:

  • 72 percent of mobile users say it’s important to them that websites are mobile-friendly
  • 60 percent of Internet users mostly access the Internet on a mobile device
  • Nearly three out of every four mobile users say they’re more likely to revisit mobile-friendly sites
  • 52 percent of users said that a bad mobile experience made them less likely to engage with a company
  • 50 percent of users said that even if they like a business, they will use them less often if the website isn’t mobile-friendly

Check out our mobile site and see why you should get optimized today!If you want to optimize your website for mobile, we can help. Give Clearpoint a shout at 760.230.2424, or email info@clearpointagency.com.

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Clearpoint’s New Infographic: B2B Content Marketing

Posted on July 21, 2014

B2B companies have different needs when it comes to marketing. However, B2B companies as a whole have joined B2C brands in realizing the potential of content marketing to drive brand awareness and increase revenue. But how is this content marketed from one business to another? Our latest graphic dives into why B2B companies utilize content marketing, and what tactics they are using online to market their content.

Infographic_content-marketing_V1

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Clearpoint Ranked Among Top 10 Best PR Agencies!

Posted on June 10, 2014

toppragenciesClearpoint Agency  has again been recognized by topPRagencies.com as a  Top 10 Web & Digital PR Agency for June! According to the site, agencies in the Top 10 “excel at customer satisfaction, have a great depth of knowledge, and unique advantages over competitors.”

We are proud to be ranked among the best in class, and thank topPRagencies.com for its continued commitment to recognizing excellence in Digital Public Relations.

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Clearpoint Ranked in the Top 5 Among Best PR Agencies!

Posted on February 21, 2014

WhatsNew_CP_Feb14_v2This month, Clearpoint Agency has been recognized as a top-performing PR agency by topPRagencies.com.

Clearpoint is ranked fourth in the Best Top 10 Web & Digital PR Agencies for the month of February! The list is compiled by topPRagencies.com, an independent ranking in the industry, and recognizes PR agencies all over the U.S. Firms are rated based on five areas of evaluation to compare the top performing PR agencies: analysis, online knowledge, adaptability, strategy optimization and overall performance.

For more information on our services, please visit our website.

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Clearpoint Will Help a Non-Profit with Pro-bono PR in 2014

Posted on January 29, 2014

Know a non-profit that needs a hand? Clearpoint will provide one non-profit with pro-brono PR and marcom services in the New Year. Clearpoint Agency will accept nominations from local, regional or national 501(c)(3) organizations. Non-profits need to fill out a brief form on our website. Submissions will be accepted until February 14, 2014. Our team will select three entries to be reviewed by a panel of judges including Clearpoint clients and partners. The winner will be notified by telephone, and announced on February 28, 2014 via Clearpoint’s blog and Facebook page. Services rendered will be based on the non-profit’s needs and may include, but are not limited to, message development, press releases, blog writing, website content, social media, and media relations.

“We have a long history of supporting non-profits, and giving back to the community is of a great importance to our team,” said Bonnie Shaw, president of Clearpoint Agency. “Our selection of one organization to support for a year enables us to provide a complete program that will drive successful results while making a great use of our resources. We are also very thankful for our clients’ support and assistance in the final selection of a non-profit.” non_profit_edit

If you have any questions about the contest, please contact Antonia Genov, Clearpoint Agency account executive, at antonia@clearpointagency.com or to read the full press release, visit http://bit.ly/1cvyCRT.

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We’re looking for a stellar Public Relations Account Executive.

Posted on January 12, 2014

Join us at the coast!

Clearpoint Agency, an award-winning, boutique PR firm located in coastal Encinitas, is interviewing for a PR account executive with at least 3 – 4 years of experience with increasing responsibility at an agency. We are looking for a talented account executive who is proactive, collaborative, detail-oriented and passionate about public relations to join our incredible team. Clearpoint Agency works with a variety of interesting clients in consumer products, technology, biotech, and financial services industries. www.clearpointagency.com

Requirements: bigstock-luxury-leather-armchair-on-the-4.26

  • Journalism or public relations degree preferred
  • Agency experience a MUST
  • Strong writer with knowledge and experience of writing press releases, blog posts, and articles on a variety of topics
  • Ability and desire to develop creative PR and marketing communications strategies that meet client goals
  • Excellent presentation skills
  • Track record of effective media relations and securing editorial placements with print and broadcast outlets
  • Experience planning and managing social media for clients on a variety of social media platforms including Twitter, Facebook, Google+, LinkedIn and YouTube
  • Ability to multitask in a fast paced environment and be a problem solver
  • Desire to be part of new business efforts, networking and presenting to prospects
  • Strong command of PowerPoint, Excel, WordPress and Word.  Photoshop, Illustrator, and video production experience a plus
  • Ability to be a self-starter who can see the big picture and prioritize what needs to be done to meet our clients’ goals and grow our business
  • Desire to work in a professional, fast-paced and fun environment where people are passionate about PR, think creatively and truly work as a team

Salary commensurate with experience.  Competitive salary and benefit package includes health club membership, mobile phone and ample opportunities to attend continued education seminars and events.

Reply instructions:
Please send resume, cover letter and desired salary to Bonnie@clearpointagency.com.

www.clearpointagency.com

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Happy Holidays from Clearpoint Agency

Posted on December 24, 2013

‘Tis the Season. WhatsNew_image_holidays

Your friends at Clearpoint Agency would like to wish you and your family a healthy and joyful holiday season filled with smiles and happy memories. A big thanks to our wonderful clients, friends and families for a great 2013.

Here’s to a prosperous 2014!
–From the Clearpoint Team

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Clearpoint Agency Recognized as Top Performing PR Agency by SDBJ and topPRagencies.com

Posted on November 07, 2013

This month Clearpoint Agency has been recognized as a top performing PR agency by topPRagencies.com and the San Diego Business Journal (SDBJ).

Clearpoint ranked fourth in the Best Top 10 Web & Digital PR Agencies for the month of November, a list compiled by topPRagencies.com including PR agencies around the U.S. The ranking site provides independent ratings by independently evaluating PR agencies based on numerous criteria. Five areas of evaluation are used in order to evaluate and compare the top performing PR firms at assisting businesses with their PR needs: analysis, creativity, implementation, reporting, and overall performance. WhatsNew_CP_nov

In addition, Clearpoint Agency was included in SDBJ’s annual Public Relations Agencies List, jumping from 16th last year to 12th this year.  SDBJ’s ranking was compiled based on revenue and growth for the last fiscal year. We are excited to share news of our growth and to be recognized. For more information on Clearpoint Agency services, please visit our website.

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Clearpoint Wins Three Bernays Awards; Named Finalist in PR Daily’s Digital PR Awards

Posted on October 01, 2013

Clearpoint Agency continues its long tradition of winning Public Relations Society of America (PRSA) Bernays awards every year it has entered.

We received the Award of Excellence for internal communications for the work we did for SynteractHCR, an international contract research organization, with graphic design partner, Diseño Communications. The project entailed creating the messaging, PR, website and social media content, brochures and other items for SynteractHCR’s recent rebranding. We were also honored with an award for business-to-business media relations for work we did for Oberon Fuels.

The Clearpoint website has also created its own buzz. At the Bernay’s, we received an Award of Excellence for our blog, “A Clear View,” where we provide our viewpoint on PR, marketing, social media and communicating creative vision to the world. Clearpoint also recently placed as a finalist in PR Daily’s Digital PR Awards 2013 for best website. Winners will be announced in October.

Our latest wins bring Clearpoint’s count to a total of 22 Bernays awards. We are proud to add these awards to our list of award-worthy projects – http://clearpointagency.com/index.php/awards/.

For more information, please see our press release.

 

 

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Clearpoint Agency Boosts Talent and Expands Service Offerings

Posted on September 25, 2013

Clearpoint continues its growth by bringing new hires on board and expanding service offerings. We are excited for the new additions to our talented team and want to welcome Erika Couric, Assistant Account Executive and Ryan Sabatini, Account Coordinator.

  • Erika manages PR, media relations and social media programs at Clearpoint. She recently earned a master’s degree in communication and media studies from San Diego State University and has a bachelor’s degree in economics from the University of Pennsylvania. While in graduate school, she began freelancing with San Diego businesses, developing marketing programs, social media strategy and copywriting. She comes to Clearpoint with more than 10 years of experience in financial services, data analytics, medical technologies and legal industries, and has lived and worked in New York, Philadelphia and Paris, France.
  • Ryan has experience executing social media campaigns and blogging. He is pursuing his bachelor’s degree in journalism with an emphasis in public relations at San Diego State University. Sabatini uses his excellent writing skills at Clearpoint to draft press releases, write blog posts, and develop website copy and other content materials. He employs his research skills to uncover award and speaking opportunities for clients. Clearpoint clients also benefit from Sabatini’s creative approach to social media.

Clearpoint Agency will continue to add staff as it expands programs for current clients and adds new clients to its agency roster from multiple industries including financial services, manufacturing, technology and biotech. To find out more about Clearpoint Agency’s service offerings, call at 760-230-2424 or visit http://clearpointagency.com.

 

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