What's New At Clear Point Agency

Clearpoint Team Earns Three Bernays Awards

Posted on October 24, 2017

Clearpoint Agency won big at this year’s Public Relations Society of America (PRSA) Bernays Awards.

We received the Silver Mark of Merit Award for nonprofit events the work we did for the San Diego County Vintners Association’s (SDCVA) 22nd Annual Wine and Food Festival. Additionally, we received two Bronze Mark of Merit Awards, one in the research and evaluation for Great Jones Street and the other in business-to-business media relations for UBS Financial Services’ San Diego Market.

Read more in our press release.

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Short Fiction App Partners with Clearpoint Agency

Posted on October 12, 2017

Great Jones Street,  a short fiction app for the mobile lifestyle, has partnered with Clearpoint Agency to promote the app’s expansive portfolio of contemporary short fiction and communicate its value to new markets.

Clearpoint Agency will manage Great Jones Street’s media relations, social media and marketing strategies as the app rapidly gains ground with fiction fans, education markets and publishing partners

Read the full press release here.

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Short Stories Available Daily on Medium

Posted on September 06, 2017

Great Jones Street (GJS), a short fiction app for the mobile lifestyle, and Medium have agreed to make premium short fiction by some of today’s most talented and prolific writers from GJS available on Medium.

The stories will be featured on Medium’s homepage as “Lit from Great Jones Street“, and will be included in Medium’s lit, science fiction and fantasy, horror and crime collections.

 

 

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Uncork San Diego County’s Wine History

Posted on March 15, 2017

San Diego County Vintners Association (SDCVA) President, Linda McWilliams, was recently featured on Sully’s Biz Brew Show where she discussed San Diego County’s wine history and the similarities between the wine and craft beer industries.

Linda also promoted the SDCVA Annual Wine & Food Festival that will be held on April 30 at Bernardo Winery.

Click here to watch the full segment.

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Creative Solutions for Climate Action

Posted on May 19, 2016

Collaboration plus creativity equals inventive outcomes. By supporting San Diego SmartCity Hackathon, we’re working with UC San Diego, SDG&E, Qualcomm, FabLabs and Teradata to help San Diego achieve its Climate Action Plan.

Learn more about the SmartCity Hackathon here.

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RISARC Retains Clearpoint Agency and Elevator

Posted on March 31, 2016

Clearpoint Agency and Elevator have been selected to create a new communications program for RISARC. Clearpoint Agency will manage RISARC’s PR strategy, media relations, content development and social media, while Elevator will spearhead RISARC’s digital marketing initiatives and develop a new, responsive website. Read the full press release here.

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It’s All in the Timing. . .

Posted on March 16, 2016

Have you ever wondered when you should be posting on social media? We have discovered that the best days and times vary across each social media platform.  Keep our infographic on hand the next time you want to optimize the number of likes, clicks or retweets on your post.

Read our blog for more tips on when to post on Facebook, LinkedIn and Twitter!

FINAL Best Time to Post Infographic

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Best Time to Post on Social Media

Posted on March 15, 2016

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.

However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:

FacebookFINAL Best Time to Post Infographic

We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.

According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.

  • Best days to post: Thursday and Friday
  • Best times to post: 1 – 4 p.m.
  • Most shares: 1 p.m.
  • Most clicks: 3 p.m.
  • Broad timeframe to post: 9 a.m. – 7 p.m.

LinkedIn

Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.

According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.

  • Best days to post: Tuesday, Wednesday and Thursday
  • Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
  • Most engagement: Tuesdays from 10 a.m. – 11 a.m.

Twitter

Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.

  • Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
  • Best day to tweet for B2C: Weekends
  • Best time to tweet: 12 – 5 p.m.

So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.

 

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Be Your Own Publisher

Posted on October 07, 2015

The growth in digital media and social sharing has created an opportunity for all companies to be their own publishers. No longer do we write just for the news media/journalists and existing clients! We have an opportunity to direct information, education and promotions to prospects and even the world at large with the exact messaging you want them to receive.

Our infographic gives insights on why “content” is such a big buzzword today.

Being your own publisher_v8

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The Do’s and Don’ts of Hosting a Webinar

Posted on July 09, 2015

We have been working with several clients to host webinars, an effective way to engage with customers, generate leads, and educate prospects on your offerings. To ensure you are doing all the right things (and none of the wrong things) when planning for a webinar, we’ve created this infographic for you to use as a checklist.

Webinar Do's and Don'ts_final

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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