What's New At Clear Point Agency

Creative Solutions for Climate Action

Posted on May 19, 2016

Collaboration plus creativity equals inventive outcomes. By supporting San Diego SmartCity Hackathon, we’re working with UC San Diego, SDG&E, Qualcomm, FabLabs and Teradata to help San Diego achieve its Climate Action Plan.

Learn more about the SmartCity Hackathon here.

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RISARC Retains Clearpoint Agency and Elevator

Posted on March 31, 2016

Clearpoint Agency and Elevator have been selected to create a new communications program for RISARC. Clearpoint Agency will manage RISARC’s PR strategy, media relations, content development and social media, while Elevator will spearhead RISARC’s digital marketing initiatives and develop a new, responsive website. Read the full press release here.

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It’s All in the Timing. . .

Posted on March 16, 2016

Have you ever wondered when you should be posting on social media? We have discovered that the best days and times vary across each social media platform.  Keep our infographic on hand the next time you want to optimize the number of likes, clicks or retweets on your post.

Read our blog for more tips on when to post on Facebook, LinkedIn and Twitter!

FINAL Best Time to Post Infographic

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Best Time to Post on Social Media

Posted on March 15, 2016

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.

However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:

FacebookFINAL Best Time to Post Infographic

We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.

According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.

  • Best days to post: Thursday and Friday
  • Best times to post: 1 – 4 p.m.
  • Most shares: 1 p.m.
  • Most clicks: 3 p.m.
  • Broad timeframe to post: 9 a.m. – 7 p.m.

LinkedIn

Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.

According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.

  • Best days to post: Tuesday, Wednesday and Thursday
  • Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
  • Most engagement: Tuesdays from 10 a.m. – 11 a.m.

Twitter

Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.

  • Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
  • Best day to tweet for B2C: Weekends
  • Best time to tweet: 12 – 5 p.m.

So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.

 

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Be Your Own Publisher

Posted on October 07, 2015

The growth in digital media and social sharing has created an opportunity for all companies to be their own publishers. No longer do we write just for the news media/journalists and existing clients! We have an opportunity to direct information, education and promotions to prospects and even the world at large with the exact messaging you want them to receive.

Our infographic gives insights on why “content” is such a big buzzword today.

Being your own publisher_v8

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The Do’s and Don’ts of Hosting a Webinar

Posted on July 09, 2015

We have been working with several clients to host webinars, an effective way to engage with customers, generate leads, and educate prospects on your offerings. To ensure you are doing all the right things (and none of the wrong things) when planning for a webinar, we’ve created this infographic for you to use as a checklist.

Webinar Do's and Don'ts_final

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Clearpoint Adds BrandMaker, Inc. to its Client Roster

Posted on June 15, 2015

We are thrilled to be working with a new international client, BrandMaker, Inc. BrandMaker develops Cloud-based software for marketing resource management. BrandMaker’s enterprise clients rely on its software to keep marketing materials and brand messaging consistent at any franchise within their organization.

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Clearpoint Expands Office with a Remodel and a New Team Member!

Posted on January 29, 2015

We’ve expanded our Encinitas office by adding new team member, Account Coordinator, Julie Willis – and by remodeling our office to accommodate more space! Read our press release and take a video tour of the office to see the changes for yourself. Life sure is good down by the beach in North County San Diego!

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Clearpoint Agency Ranks Among Top 10 Public Relations Agencies in San Diego!

Posted on October 08, 2014

Ranked #10! (2)

Clearpoint moved up two spots on the San Diego Business Journal’s 2014 ranking of public relations agencies in San Diego, to hit the top 10! A 24 percent increase in billings and the addition of digital marketing services contributed to the surge.

Clearpoint also ranks among some of the top firms in the country as reported by topPRagencies.com.

“We see this as an affirmation that we are doing great work for clients, and that is what drives us,” said President of Clearpoint Agency, Inc., Bonnie Shaw. “Our incredible staff and focus on client objectives are the keys that allowed us to rank on the top 10 this year.”

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Clearpoint Launches New Mobile Website! (And So Should You)

Posted on August 21, 2014

According to Marketing Land, the most popular way to surf the Internet is via mobile device. At Clearpoint Agency we’ve modified our website and all of its features to be optimized for mobile! We recommend all companies make their websites mobile-friendly.

Recent surveys by Google and Search Engine Watch explain why:

  • 72 percent of mobile users say it’s important to them that websites are mobile-friendly
  • 60 percent of Internet users mostly access the Internet on a mobile device
  • Nearly three out of every four mobile users say they’re more likely to revisit mobile-friendly sites
  • 52 percent of users said that a bad mobile experience made them less likely to engage with a company
  • 50 percent of users said that even if they like a business, they will use them less often if the website isn’t mobile-friendly

Check out our mobile site and see why you should get optimized today!If you want to optimize your website for mobile, we can help. Give Clearpoint a shout at 760.230.2424, or email info@clearpointagency.com.

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