When you hear the words pitching, hit and home run, the first thing that probably comes to mind is baseball. But after working for a PR firm and spending many of my summer nights and weekends at the ballpark, I have come to realize baseball and PR have many parallels.
Teamwork – Both Baseball and PR are team efforts. Whether you are bouncing ideas off each other during a brainstorming session, pooling talents to develop a winning PR strategy, or making a double play, baseball and PR heavily rely on good communication, camaraderie and collaboration.
Pitching – An experienced pitcher in baseball can determine the best pitch to strike the batter out or walk him to first. Similarly, effective media pitching can either make or break an effective PR program. Landing great media hits is a way to increase your client’s exposure and ensures their message is heard or seen by a broader audience. If you do not effectively pitch, the lack of media coverage gives competitors the opportunity to hit a “home run” by landing coverage and getting ahead in the game.
Home runs – A home run in the PR world can mean a number of things – securing a big media hit, winning an award or organizing a successful event. Just like a home run in baseball, home runs in PR take patience, skill and a bit of luck.
Every hit counts – In baseball, every hit matters, and that is also the case when it comes to media hits. Earning a media hit, no matter the size of the publication, gets your client’s name out to create awareness and inform target audiences. Having a strong foundation of media coverage builds credibility and leads to those big “home run” hits, too.
Pause and “stretch”– When you work on a PR project, pitch or proposal for an extended period of time, it is a good idea to pause before submitting the final version. Just like the “seventh inning stretch” in baseball, getting up from your desk to stretch your legs, going outside for some fresh air, and pausing to get a new perspective on your PR game all lead to better results. You will be amazed to see what a fresh pair of eyes and break from your screen can unveil in something you were staring at for hours.
Whether your home run takes place on a baseball field or in the PR world, one thing is certain: a good baseball player or PR pro can always knock it out of the park if they employ teamwork, patience, skill, and recognize a lucky break when they see it, too.
This blog was contributed by Clearpoint Agency Social Media and Digital Media Coordinator, Nikki Sachman.
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In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know!
Whether you are a B2B or B2C company, you want to consider a blog. Blogging is a great marketing tool that along with social media will increase your online presence and enhance your company’s brand. Here are 10 reasons why you should use blogging to target your audience in a meaningful and creative way.
1. Become an expert. Remember, by running a business you already are an expert in certain areas. Stick to writing on topics you are already comfortable with and have knowledge about. This way you can define your niche, provide insightful information and become an expert in the area.
2. Share with the world. Okay, you’ve already found your niche and want to share your ideas and opinions with your readers. Even better, you can promote your company’s culture and tell your customers about the latest fundraisers you’ve had or fun holiday parties you’ve attended. Another big component is providing tips to your current and potential customers.
3. Expand your social media channels/platforms. Hosting a blog doesn’t require being tech savvy or knowing HTML code. There are free user-friendly platforms like WordPress and Blogger that will let you do that without knowing HTML code. They offer themes that allow you to customize your blog to best fit your company’s brand. Consider adding your blog to your website to make it easy for customers to find and boost SEO.
4. Cross promote your brand. Having multiple social media channels will help enhance your brand. With an established blog, you can’t miss on sharing your new posts via Twitter, Facebook, LinkedIn and other platforms you use. Cross promotion is important because using several social media channels will help you reach the most audience. Keep in mind that depending on demographics and other factors, certain audiences may have preferences to a particular social media channel.
5. Interact with your audience. Your readers and followers will be interested in the insight you provide on your blog and it is likely they will comment on your posts. Responding to these comments is a great way to interact with your audience, be it customers, employees or partners. This will make your blog more human and will eventually enhance your brand even more.
6. Measure results. As any other social media channel, blogging platforms provide an analytics section where you can browse the traffic and views you get as well as search terms, click throughs and so on. This is a good way to experiment with keywords and include more terms that will lead users to your blog, or even better, to your company website.
7. Educate your audience. Let’s say you are launching a tech-heavy product or offering specialty services that need a deeper explanation. Writing a blog on it will be a great way to educate your customers on the specs and details of your products and services. You can use it almost as an FAQ, but in a narrative form.
8. Attend special (VIP and invitation-only) events. Once you have a solid following and a good online influence, you could receive perks like invitations to fun private events, pre-opening parties, or even speaking opportunities. Attend these events to further promote your brand.
9. Increase your Klout score. There has been a lot said about the Klout score, but it still remains the main indicator that calculates your overall social media influence. Writing a blog will definitely help increase your Klout score and make you a specialist in the topics you want to be known for. In fact, some those special events mentioned above require a Klout of 45 or higher.
10. Show diversity. Don’t think that the blog is another responsibility for the marketing manager. To keep it fresh and current you will need to post entries often. Here is where your resources come in place. Once you have your topic schedule, ask different employees to help you depending on their background and expertise.
This post was contributed by Antonia Genov, Clearpoint Agency Account Coordinator
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