A Clear View: The Clearpoint Agency Blog

RISARC Retains Clearpoint Agency and Elevator

Posted on March 31, 2016

Clearpoint Agency and Elevator have been selected to create a new communications program for RISARC. Clearpoint Agency will manage RISARC’s PR strategy, media relations, content development and social media, while Elevator will spearhead RISARC’s digital marketing initiatives and develop a new, responsive website. Read the full press release here.

Posted in What's New | Leave a comment

It’s All in the Timing. . .

Posted on March 16, 2016

Have you ever wondered when you should be posting on social media? We have discovered that the best days and times vary across each social media platform.  Keep our infographic on hand the next time you want to optimize the number of likes, clicks or retweets on your post.

Read our blog for more tips on when to post on Facebook, LinkedIn and Twitter!

FINAL Best Time to Post Infographic

Posted in What's New | Leave a comment

When You Should Be Posting

Posted on March 15, 2016

Have you ever wondered when you should be posting on social media? We have discovered that the best days and times vary across each social media platform.  Keep our infographic on hand the next time you want to optimize the number of likes, clicks or retweets on your post.

Read our blog for more tips on when to post!

FINAL Best Time to Post Infographic

Posted in Infographics, Uncategorized | Leave a comment

Best Time to Post on Social Media

Posted on March 15, 2016

The expression “timing is everything” could not be more true when it comes to posting on social media. It’s one thing to create fresh and exciting content, but what’s the point of posting something if your audience is not seeing it? Posting content at the right time, on the right day, and on the right platform can make all the difference between comments, clicks and shares, to no engagement all.

However, the best days and times to post do vary across all social media platforms. Below, we created an infographic and listed some tips and guidelines when it comes to the best days and times to post on social media:

FacebookFINAL Best Time to Post Infographic

We’ve found the best days to post on Facebook are later in the week, with the highest engagement rates occurring on Thursday and Friday. The Huffington Post found the optimal time of the day to post is in the afternoon from 1 – 4 p.m.

According to Quick Sprout, content that is posted at 1 p.m. will get the most shares, while 3 p.m. will give you the most clicks. In general, if you post during the 9 a.m. – 7 p.m. time frame you will still receive higher engagement than posts posted before work or later in the evening.

  • Best days to post: Thursday and Friday
  • Best times to post: 1 – 4 p.m.
  • Most shares: 1 p.m.
  • Most clicks: 3 p.m.
  • Broad timeframe to post: 9 a.m. – 7 p.m.

LinkedIn

Since LinkedIn’s audience is predominantly professionals, and used for networking and business status updates, the best days to post are during the core of the workweek – Tuesday, Wednesday and Thursday. LinkedIn is the “professional” social network so it makes sense that an Elle & Co. study discovered optimal times to post can be from 7:30 a.m. – 8:30 a.m., just before lunchtime, and 5 p.m. – 6 p.m. Just as people check LinkedIn before their workday begins, are getting ready to break for lunch, or as they wrap-up for the day.

According to the Huffington Post, posting on Tuesdays from 10 a.m. -11 a.m. can be the “sweet spot” for status updates, and will get a high number of clicks and shares. Avoid posting on LinkedIn from 10 p.m. – 6 a.m. and on weekends.

  • Best days to post: Tuesday, Wednesday and Thursday
  • Best times to post: 7:30 a.m. – 8:30 a.m., 10 a.m. – 11 a.m., and 5 p.m. – 6 p.m.
  • Most engagement: Tuesdays from 10 a.m. – 11 a.m.

Twitter

Audience is key when it comes to timing your tweets. According to Buffer, B2B organizations get higher clicks and retweets on Twitter during the workweek, with Wednesday having the highest click-through rates. However, B2C related tweets seem to perform better on the weekends. To get a maximum number of retweets, the Huffington Post suggests to tweet from 12 – 5 p.m., with around 5 p.m. being the most optimal.

  • Best day to tweet for B2B: Weekdays; Wednesdays have higher click-through rates
  • Best day to tweet for B2C: Weekends
  • Best time to tweet: 12 – 5 p.m.

So the next time you are planning your social strategy, give the day and time some thought. It just might make the difference between posting to an abyss or getting clicks, retweets and likes.

 

Posted in Blog, What's New | Leave a comment

Job Opening: Public Relations Account Executive or Senior Account Executive

Posted on March 02, 2016

Join us at the coast! We’re looking for a stellar Public Relations Account Executive or Senior Account Executive

Clearpoint Agency, an award-winning, boutique PR firm located in coastal Encinitas, is interviewing for a PR account executive with at least 3 years of experience or a Senior AE with at least 5 years of experience with increasing responsibility. We are looking for a talented, focused account executive who is proactive, collaborative, detail-oriented and passionate about public relations, writing and marketing to join our incredible team. Clearpoint Agency works with a variety of interesting clients in consumer products, technology, biotech, and financial services industries. If you are looking for a new challenge in a small, drama-free firm where your skills can flourish, contact us! www.clearpointagency.com

  • Journalism, English or public relations degree preferred
  • Strong writer with knowledge and experience of writing press releases, blog posts, and articles on a variety of topics
  • Ability and desire to develop creative PR and marketing communications strategies that meet client goals
  • Background in project management and leading teams to meet objectives
  • Excellent presentation skills
  • Track record of effective media relations and securing editorial placements with print and broadcast outlets
  • Experience in planning and managing social media for clients on a variety of social media platforms including Twitter, Facebook, Google+, LinkedIn and YouTube
  • Ability to multitask in a fast paced environment and be a problem solver
  • Desire to be part of new business efforts, networking and presenting to prospects
  • Strong command of PowerPoint, Excel, and Word required. Photoshop, Illustrator, and video production experience a plus
  • Ability to be a self-starter who can see the big picture and prioritize what needs to be done to meet our clients’ goals and grow our business
  • Desire to work in a professional, fast-paced and fun environment where people are proactive, passionate about PR, think creatively and truly work as a team

Salary commensurate with experience. Competitive salary and benefit package includes health club membership, mobile phone and ample opportunities to attend continued education seminars and events. Flexible schedules. Family friendly workplace.

Reply instructions:
Please send resume, cover letter and desired salary to Bonnie@clearpointagency.com.

Posted in Uncategorized | Leave a comment

This site is protected by Comment SPAM Wiper.