A Clear View: The Clearpoint Agency Blog

Top 3 Tips to Make Your Company Twitter Account Sing: Part 3

Posted on July 23, 2015

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Part 3: Develop an honest and meaningful image

When growing a business, the company’s image is one of the most important factors of its success. Many businesses might seem like copies of others, but each business has different members, products, or messages that make it unique. Twitter pages should project the image you visualize for your company.

Consistency

In the world of business, presenting your image consistently equates to strong branding. If your business model suggests professionalism, do not try to be casual or overly humorous on your Twitter page. If you wouldn’t say something to a client or customer, then do not say it on Twitter. Ultimately, you decide on the message and brand you want to convey; unfortunately, getting that wrong can hurt your prestige as a business. You should know what your customers expect from you, and adjust your social media voice accordingly.

Balance

However, “business” does not mean “boring.” One advantage of Twitter is the natural liveliness that comes with using so few characters, and businesses should use that to their advantage. Even if you want to stay professional, posting fun articles and noting interesting events makes you look more personable. As long as your humor is not one-sided or insulting, it can be a powerful tool in gaining followers, and in turn, more business. Finding the right balance between professionalism and personality is like arranging a business-casual outfit: it gives you both a clean image and a sense of style.

Respect

Most importantly, though, make sure you respect other users and reciprocate. Twitter is a fun, fast moving tool that can lead you to more business and more contacts. If you re-tweet someone’s post, make sure to respectfully acknowledge them; they will appreciate the acknowledgement and might return the favor later. Respond professionally to direct messages and other comments, too. Don’t start debates with others or argue about issues unrelated to your business. These tips might seem self-explanatory, but so many people forget how public Twitter is. If you choose not to follow the above guidelines, people will notice, and they will mention it either publically or privately.

Hopefully, these tips for Twitter success leaves you more confident about managing a Twitter account for your business. Following these guidelines will help you grow your social media presence, and prevent you from becoming a Twitter stereotype.

These tips were inspired by the articles 50 Tweetable Twitter Tips You Wish You Knew Years Ago and Twitter Tips for Beginners.

This blog was contributed by Clearpoint Agency intern, Conner Shaw.

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Top 3 Tips to Make Your Company Twitter Account Sing: Part 2

Posted on July 15, 2015

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Part 2: Attract followers with simple methods, but pay attention

Gaining Twitter followers takes time and effort. When first creating an account, the proportion streams you follow to followers is going to be high. If your page is six months old and that’s still the case, then you might need to make some strategic changes.

Clarity

Your Twitter page should look up-to-date and clean. That means using a relevant profile picture, header image, and bio. To other businesses, you’ll look more professional; to consumers, you’ll look like a trustworthy brand. That’s really how you should look at your Twitter page: it’s your brand in the form of social media. Do not leave out the details people want to know about your business. Also, respond to other users when they mention you or comment on your posts. Just as you do with real-life business, sell yourself as credible on your Twitter page and back it up.

Relevance

Once your page is ready, you want to follow other relevant Twitter accounts. This may seem obvious, but you’d be surprised at how many people follow accounts in seemingly random ways. The goal of following others on Twitter is to have them follow you back, not to look cultured or interested in everything. Look for relevant potential followers by searching keywords. Review what they are posting and how often they are posting to help determine if your company should follow them. Overly aggressive following strategies make businesses look desperate. Also, following too many people at once (around 100 in less than an hour is a good limit) makes Twitter think of you as a spam bot, meaning Twitter might block your page. That’s not good for business. Following new business leads is good for business, and the benefits range from growing your reputation to getting ahead of your competitors, according to Business 2 Community. A large commonality between social media and business is the need for connections.

Patience

After you follow these two steps, focus on the content of your tweets. Then, after a few weeks (two or three at most), check your progress. Hopefully, the pages you followed will return the favor. If not, then stop following them. As a business, chasing after people who are not interested in your brand is a waste of time. Social media is not about advertising to the general public, it is about connecting to specific people who want what you have to offer or want to hear what you have to say. In addition, unfollowing and refollowing pages makes you look like a stalker, and they will certainly notice. Just move on.

This blog was contributed by Clearpoint Agency intern, Conner Shaw. 

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The Do’s and Don’ts of Hosting a Webinar

Posted on July 09, 2015

We have been working with several clients to host webinars, an effective way to engage with customers, generate leads, and educate prospects on your offerings. To ensure you are doing all the right things (and none of the wrong things) when planning for a webinar, we’ve created this infographic for you to use as a checklist.

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Top 3 Tips to Make Your Company Twitter Account Sing: Part 1

Posted on July 08, 2015

If you’ve browsed personal Twitter feeds recently, you’ve likely encountered the stereotypical Twitter personas. Among others, there are those who tweet about seemingly every breath they take, those who never come up with anything original, those who try too hard to be funny or ironic, and those who treat their Twitter page like a neglected pile of clothes – something they’ll “get to when they feel like it.” Unsurprisingly, these personas also resemble common business personas found on Twitter; however, businesses following the above methods can encounter much more drastic effects. A sloppy social media stream can leave lasting detriments on a company’s image. Even worse, ignoring social media altogether might open the door for your competitors to build brand awareness where your brand is silent.

To help your business Twitter page build a positive persona and reputation, we are sharing a three-part series on our top tips to help your Twitter page sing a social media melody and compel more people to sing along. Here is Part 1:

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Part 1: Create clean and effective tweets

Twitter gives users the tools to answer the question “What’s Happening?” as long as they follow the 140 character limitation. There are plenty of ways people can do this wrong, but let’s talk about what to do right:

#Hashtags

First, use solid hashtags, but in moderation. Hashtags not only give your post some flair, but they also link your post to a nexus of other tweets posting about similar topics, therefore allowing more users to see your post when they search for the designated hashtag. Be careful though; #using #hashtags for #everything does not look #professional. Two to three effective hashtags (as in those that describe the purpose or content of your tweet) per post should be enough to get your message across without overwhelming other users. If you can, embed your hashtags within the body of the tweet to bring more attention to what you want users to see.

Flair

Next, include an image or video if you can. If you’re linking to an article or other news source, relevant images make your post stand out in a good way. Most of the time, articles will include an image that you can use for your own post. If you absolutely cannot fit an image into your tweet without taking away from the central message, then don’t include one. The goal of an image is to visually improve your message, and with Twitter’s limitation on words, the saying “pictures are worth a thousand words” applies and helps you say more in your tweet.

Agenda

Finally, post often, but within reason. If you find yourself lacking the time to look for content on your own, re-tweet other posts relevant to your industry. As long as you credit the original poster, you’re engaging the community as if you found the content yourself (and you could potentially gain more exposure with the original poster’s followers). Use tools such as Hootsuite to help you schedule posts throughout your day rather than individually posting each tweet yourself. The worst Twitter page is a dead Twitter page; however, posting too much could leave your followers with overexposure effect. When you use Twitter for business, your followers are also your customers and peers within your industry. If those people grow tired of hearing about every new development every few minutes, you lose credibility. Just be smart about how often you post. The lifespan of a tweet is only a few hours, and the optimal number of tweets per day is about four to six.

This blog was contributed by Clearpoint Agency intern, Conner Shaw. 

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