A Clear View: The Clearpoint Agency Blog

Five Tips to Make Your Business Facebook Page a Success

Posted on April 28, 2014

Woman Clicking Like Button. She Likes It!Today it seems like everyone is on Facebook. That’s probably because more than half of the United States population has a profile. Even Grandma writes “happy birthday” on your timeline. The good news is Facebook isn’t just for catching up with grandma or posting pictures of your cat anymore, it is an effective marketing tool for business! According to HubSpot social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.  So, how does your business get a piece of this marketing pie? Here are five tips to develop your business Facebook page into a successful marketing piece.

1. Always keep an eye on your end goal, otherwise you run the risk of getting caught up in all the Facebook chaos. Set up a list of objectives to accomplish through the use of Facebook. This will prevent straying from the path. Questions to consider when establishing goals are “Why should the company have a Facebook page?” or “What is the company trying to accomplish through social media in general?” For example, some companies invest in social media to increase brand exposure, to increase web traffic, or to gain market insights, according to Social Media Today. Decide what’s important to your company and stick to it. Remember to keep your expectations realistic, too.

2. Don’t spread yourself too thin. Stay dedicated to the plan you have committed to. There are many social networking sites out there, and it’s tempting to join every one so as not to miss out. However, too many companies set up a social media profile, update it once and then forget about it. The profile turns into a “ghost” of your former ambition. It looks careless and inconsistent. Best to have just one or two profiles and do a good job managing those.

3. Stay relevant. This goes back to posting pictures of cats, and other stuff people don’t care about. For example, it’s not effective social media if a pharmaceutical company posts about a celebrity’s tragic outfit. Facebook is an opportunity to present your company as a highly credible and knowledgeable industry source. Post about topics that your audience is going to be interested in and find valuable.

4. Have fun! This is a chance to swap formality with personality. People like to see companies as humans too. This opens up possibilities for great brand and customer relationships, and to build trust between the two. Show your brand’s personality and your company culture with cool images, fun pics of your team, feel-good posts about your community and other human interest posts.

5. Be generous and you will be rewarded. Share the posts you find valuable from other Facebook pages.  By sharing you not only help a customer, partner or influencer reach your audience, but you will benefit from reaching a wider audience because their followers will see your share when you tag the original post with that Facebook’s handle.

This blog was contributed by Samantha Forth, Account Coordinator at Clearpoint Agency.

Posted in Blog, Marketing, Media Relations, Public Relations, Social Media | Leave a comment

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