A Clear View: The Clearpoint Agency Blog

Clearpoint Will Help a Non-Profit with Pro-bono PR in 2014

Posted on January 29, 2014

Know a non-profit that needs a hand? Clearpoint will provide one non-profit with pro-brono PR and marcom services in the New Year. Clearpoint Agency will accept nominations from local, regional or national 501(c)(3) organizations. Non-profits need to fill out a brief form on our website. Submissions will be accepted until February 14, 2014. Our team will select three entries to be reviewed by a panel of judges including Clearpoint clients and partners. The winner will be notified by telephone, and announced on February 28, 2014 via Clearpoint’s blog and Facebook page. Services rendered will be based on the non-profit’s needs and may include, but are not limited to, message development, press releases, blog writing, website content, social media, and media relations.

“We have a long history of supporting non-profits, and giving back to the community is of a great importance to our team,” said Bonnie Shaw, president of Clearpoint Agency. “Our selection of one organization to support for a year enables us to provide a complete program that will drive successful results while making a great use of our resources. We are also very thankful for our clients’ support and assistance in the final selection of a non-profit.” non_profit_edit

If you have any questions about the contest, please contact Antonia Genov, Clearpoint Agency account executive, at antonia@clearpointagency.com or to read the full press release, visit http://bit.ly/1cvyCRT.

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Marketing to a Mobile Audience in 2014

Posted on January 28, 2014

bigstock-Mobile-And-Tablet-Business-Com-53901223Throughout the last 100 years, a number of new technologies have shaken the foundation of marketing strategy. New rules, ideas and tools capitalized on the weaknesses of the popular trends before them and opened up exciting ways to reach target audiences. Before there was TV, there was radio, and before radio, there was print. Each time a new technological innovation came along, a new trend in the way an audience could be reached emerged. Marketers adjusted and adopted strategies to be successful in the marketplace; those who failed to adapt died off. The same is true today.

The most recent shift in marketing trends has been the heavy focus placed on mobile marketing. In the first six months of 2012, marketers spent $1.2 Billion on mobile advertising, compared to $3 Billion in the first six months of 2013. The fast-growing budget isn’t slowing down either. According to a LinkedIn Marketing Solutions report on Mashable, 64 percent of marketers and agencies will increase their mobile advertising budgets this year. In fiscal terms, mobile ad spending is projected to surpass $13 Billion in 2014.

Why are these budgets skyrocketing? It’s because the average consumer spends more than half of their time online on a mobile device or smartphone. The latest TapSense mobile marketing report on Forbes.com mentions why marketers see this as a great money-making opportunity. According to the report, “79% of smartphone users are ‘smartphone buyers.’” This enormous market is still increasing in size, but there is no clear-cut path to reach them.

Currently, the most popular way to reach this demographic is through social media. According to the LinkedIn report, “17% of the time people spend on their mobile devices is on a social network.” This large target demographic already spends more than half of their online time on mobile, and a large chunk of that time is to access social media. Because of this, TapSense identifies social media as the best tactic for marketing to a mobile audience, and advises agencies to tailor their content to social network apps.

Our advice to you is to figure this mobile game out as well. The experts at MarketingProfs agree, expecting marketers “to significantly increase their investment in mobile,” because those that do “will find significant ROI from mobile marketing in 2014.”

 

This blog was contributed by Ryan Sabatini, Account Coordinator at Clearpoint Agency.

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We’re looking for a stellar Public Relations Account Executive.

Posted on January 12, 2014

Join us at the coast!

Clearpoint Agency, an award-winning, boutique PR firm located in coastal Encinitas, is interviewing for a PR account executive with at least 3 – 4 years of experience with increasing responsibility at an agency. We are looking for a talented account executive who is proactive, collaborative, detail-oriented and passionate about public relations to join our incredible team. Clearpoint Agency works with a variety of interesting clients in consumer products, technology, biotech, and financial services industries. www.clearpointagency.com

Requirements: bigstock-luxury-leather-armchair-on-the-4.26

  • Journalism or public relations degree preferred
  • Agency experience a MUST
  • Strong writer with knowledge and experience of writing press releases, blog posts, and articles on a variety of topics
  • Ability and desire to develop creative PR and marketing communications strategies that meet client goals
  • Excellent presentation skills
  • Track record of effective media relations and securing editorial placements with print and broadcast outlets
  • Experience planning and managing social media for clients on a variety of social media platforms including Twitter, Facebook, Google+, LinkedIn and YouTube
  • Ability to multitask in a fast paced environment and be a problem solver
  • Desire to be part of new business efforts, networking and presenting to prospects
  • Strong command of PowerPoint, Excel, WordPress and Word.  Photoshop, Illustrator, and video production experience a plus
  • Ability to be a self-starter who can see the big picture and prioritize what needs to be done to meet our clients’ goals and grow our business
  • Desire to work in a professional, fast-paced and fun environment where people are passionate about PR, think creatively and truly work as a team

Salary commensurate with experience.  Competitive salary and benefit package includes health club membership, mobile phone and ample opportunities to attend continued education seminars and events.

Reply instructions:
Please send resume, cover letter and desired salary to Bonnie@clearpointagency.com.

www.clearpointagency.com

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