A Clear View: The Clearpoint Agency Blog

Happy Earth Day! 10 Ways You Can Contribute to a Greener Planet

Posted on April 19, 2013

Clearpoint Team at the Annual Kayak CleanupEvery year since 1970, we celebrate Earth Day on April 22. On this day many events are held all over the world to acknowledge and demonstrate support for environmental protection. In fact, some regions celebrate Earth Week where various activities create awareness of environmental issues and solutions.

At Clearpoint we care deeply about the environment, not only on Earth Day, but all year long! Here are 10 ways you can join us and work to keep the earth green.

1. Follow the Natural Resources Defense Council (NRDC) – a national organization that works to be the earth’s best defense. This non-profit collaborates with businesses, elected leaders, and community groups on the biggest issues our environment faces today. Check them out to see how you can get involved.

2. Consider team building outings such as beach cleanups or lagoon/lake restoration projects that need volunteers. Every year since 2008 we have participated in a Kayak Cleanup Day, an annual volunteer activity at the Batiquitos Lagoon in Carlsbad where we support wetland preservation by cleaning the lagoon from harmful trash.

3. Contribute to national and local non-profits and projects that are working to keep our environment clean. Our support for protected waterways doesn’t end with kayak cleanups. We have also donated time and PR services to the San Elijo Lagoon Conservancy located in Encinitas.

4. Go green at the office too! We strive to have an eco-friendly office. From recycling to purchasing green office supplies, we want to make sure we use our purchasing power to contribute to environmental protection.

5. Turn off your computer for the night. This will help you save more energy versus putting it on sleep mode.

6. Opt for energy-efficient lighting like fluorescent or LED bulbs. Also, don’t forget to turn off the lights when you are not in your office, even if you go to a quick meeting. It’s the little things that matter.

7. Here comes a big one – use paper sparingly. How many times do you print hard copies of documents you need to recycle later? Think twice, and if you don’t need to really print it, access the document from an electronic device.

8. Consider incorporating a work-from-home day. It is good for the environment and it will save you time and money too.

9. If you’re ready to upgrade your technology and invest in new electronic products, see how you can recycle your old ones. The U.S. Environmental Protection Agency can help you find various options to donate or recycle electronics.

10. For information on various activities around the globe and how to get involved, visit the Earth Day Network.

What are you doing in honor of Earth Day or Earth Week? Leave a comment and let us know. We would love to hear from you.

This post was contributed by Antonia Genov, Account Coordinator at Clearpoint Agency


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Clearpoint President Gives Insights in Media Training Guidebook

Posted on April 16, 2013

Clearpoint President and Co-founder Bonnie Shaw contributes to the latest edition of PR News’ Media Training Guidebook, Vol. 5. Shaw wrote Chapter 6, “Nail that Interview: Proven Tips to Help Clients Take Charge,” giving insights on successful preparation and effective results in a media interview. The chapter features the following topics:

  • Taking time to prepare and studying the right key messages
  • Interview Dos and Don’ts
  • Going Off the Record
  • Dealing with rude questions and aggressive reporters
  • Using different answering techniques (bridging and flagging)
  • Taking charge and communicating messages effectively

“We often lead media training sessions for our clients, and it confirms how important company key messages are,” said Shaw. “The best way to get through a successful interview is to be prepared, know your key messages, and be familiar with interview tactics.”

The guidebook also includes tips on how to leverage your brand’s message on social media and build long-lasting relationships with journalists. The Media Training Guidebook sells for $399. To order your hard copy, please visit PR News.


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