A Clear View: The Clearpoint Agency Blog

Pinterest – the Latest Social Media Buzz Broken Down

Posted on January 12, 2012

Pinterest is the latest social media platform that is being hyped as the next big thing. Is it really? Well, you be the judge. It does have some cool features which we’ll break down for you. Pinterest enables users to share photo content in theme-based image collections. Of course, users can upload photos, videos and other content, but the twist is that they can “repin” images of anything they find interesting, enabling them to connect similar tastes visually. You can have as many categories as you like, but some of the most popular ones are: bridal wish lists, recipe books, home décor, fashion photography and travel.

Pinterest board

From a business perspective, consumer brands can benefit from Pinterest because they can target their fans and ambassadors directly through fresh and relevant content. Such successful examples are Whole Foods and Nordstrom.

If you like staying on top of the social media game and have a visual consumer product, you probably should start “pinning”! One sticking point is that unlike other social media platforms, you need an invitation to join Pinterest. If you need an invitation, why not ask Clearpoint Agency and make your life easier? Don’t wait for weeks or even months to get on this hot social media site if you’re ready to start “pinning” and promoting your brand on Pinterest.com.

This post was contributed by Rachel Hutman, Clearpoint Agency Account Executive

Posted in Blog, Branding, Marketing, Pinterest, Public Relations, Social Media | Leave a comment

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