5 PR & Marketing Trends You Need to Know in the New Year

Happy New Year! The holiday celebrations are over and it’s back to reality and fresh opportunities. Turning the calendar to 2018 has us looking forward and predicting trends we will see in the new year. Here are five you can expect from PR and marketing in 2018. PR Is Even More Important Hollywood’s sexual harassment scandals, Equifax’s security breach, United …

When You Should Be Posting

Have you ever wondered when you should be posting on social media? We have discovered that the best days and times vary across each social media platform.  Keep our infographic on hand the next time you want to optimize the number of likes, clicks or retweets on your post. Read our blog for more tips on when to post!

Job Opening: Public Relations Account Executive or Senior Account Executive

Join us at the coast! We’re looking for a stellar Public Relations Account Executive or Senior Account Executive Clearpoint Agency, an award-winning, boutique PR firm located in coastal Encinitas, is interviewing for a PR account executive with at least 3 years of experience or a Senior AE with at least 5 years of experience with increasing responsibility. We are looking …

Job Opening – Digital Marketing and Social Media Coordinator

Clearpoint Agency, an award-winning, boutique PR and digital marketing firm located in coastal Encinitas, is interviewing for a digital marketing and social media coordinator. We are looking for a high-energy digital marketing specialist who is proactive, detail-oriented and passionate about all things digital to join our team. Clearpoint Agency works with a variety of interesting clients in consumer products, technology, …

Be Your Own Publisher

The growth in digital media and social sharing has created an opportunity for all companies to be their own publishers. No longer do we write just for the news media/journalists and existing clients! We have an opportunity to direct information, education and promotions to prospects and even the world at large with the exact messaging you want them to receive. …

Misconceptions About Public Relations – An Insider’s Perspective

When I was younger, I never really understood the point of public relations. The first time it was described to me, I thought it was a more upscale and esoteric version of advertising, with the occasional writing task and a lot of PowerPoint presentations. With that uninformed perspective, of course, I thought it sounded easy. But as I grew up …

The Do’s and Don’ts of Hosting a Webinar

We have been working with several clients to host webinars, an effective way to engage with customers, generate leads, and educate prospects on your offerings. To ensure you are doing all the right things (and none of the wrong things) when planning for a webinar, we’ve created this infographic for you to use as a checklist.         …

Stop With ALL the Words: 11 Tips on How to Write for Today’s Busy Reader

We don’t need to tell you that it’s a competitive marketplace just to get a few shares and likes these days.  According to an infographic put out by Digital Buzz the average daily online activity involves:  294 billion emails, two million blog posts, 864,000 hours of uploaded video, and 35 million apps downloaded… and that’s just a snippet. As a …

Like Higher Search Results? Like GOOGLE+

Google+ is here to stay, so it’s time you figure out if it’s right for you or your clients. Google+ helps with organic Google search results, and Google.com attracts over 1 billion unique visitors per month, making it the web’s most visited website. It has a lot of similarities to facebook fan pages, but it also has features Mark Zuckerburg …