10 Pointers on Writing and Distributing Extraordinary Press Releases

At Clearpoint Agency we think daily about writing press releases that not only convey the news, but communicate what our clients and products are all about.  The press release is critical to the entire PR program because it serves as the hub for so many forms of communications – emails to clients, social media, blog topics, website content and more. …

10 Steps to Rock Social Media

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know! Social media has changed the landscape of business; it has …

Stop With ALL the Words: 11 Tips on How to Write for Today’s Busy Reader

We don’t need to tell you that it’s a competitive marketplace just to get a few shares and likes these days.  According to an infographic put out by Digital Buzz the average daily online activity involves:  294 billion emails, two million blog posts, 864,000 hours of uploaded video, and 35 million apps downloaded… and that’s just a snippet. As a …

The Nitty Gritty on Facebook Promotions

A lot of our clients come to us for help growing their Facebook pages. They’re frustrated their pages aren’t growing organically and they ask us for guidance on attracting quality followers. One of our first steps is to look at their messaging and make sure they are speaking with a clear voice. Social media is not something to be thrown …

Like Higher Search Results? Like GOOGLE+

Google+ is here to stay, so it’s time you figure out if it’s right for you or your clients. Google+ helps with organic Google search results, and Google.com attracts over 1 billion unique visitors per month, making it the web’s most visited website. It has a lot of similarities to facebook fan pages, but it also has features Mark Zuckerburg …