Clearpoint Agency Earns Three More Awards

Public relations, social media and digital marketing agency has been recognized by PRSA, Health Care Communicators of San Diego County, and PR Daily over its 13-year history SAN DIEGO – Oct. 27, 2015 – Clearpoint Agency, Inc., a public relations and digital marketing firm, received three awards at last week’s San Diego Public Relations Society of America (PRSA) Edward L. …

Marketing to a Mobile Audience in 2014

Throughout the last 100 years, a number of new technologies have shaken the foundation of marketing strategy. New rules, ideas and tools capitalized on the weaknesses of the popular trends before them and opened up exciting ways to reach target audiences. Before there was TV, there was radio, and before radio, there was print. Each time a new technological innovation …

Six Steps That Will Increase Social Media Engagement and Success!

B2B companies use social media to increase brand awareness, drive website traffic and generate leads. According to the Content Marketing Institute, 87% of B2B brands use social media to engage audiences and distribute digital content to prospective and current customers. If you’re looking to increase engagement, it is important to have a strong social media strategy. Here are six core elements …

Social Marketing is About Making the Customer Feel Something

A Recap of Social Fresh West 2013, San Diego, CA Attending the Social Fresh West conference in San Diego last week confirmed for me that as much as the social and digital space focuses on technology, it takes a backseat to emotional connections. The conference featuring various au courant speakers, emphasized the need to get through all the noise, find the right …

10 Steps to Turn Employees into Brand Ambassadors

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. This time it’s 10 ways you can encourage your team members to become advocates for your brand. Have a tenacious idea? Let us know! When businesses think about marketing, they often see customers as the main and more important …

10 Steps to Rock Social Media

In recognition of Clearpoint Agency’s 10 year anniversary, our content will be featuring posts all year long about the number 10. From “10 Social Marketing Tips You May Have Missed” to “10 Reasons to Blog,” we’ll brighten your appreciation for all things 10. Have a tenacious idea? Let us know! Social media has changed the landscape of business; it has …

Stop With ALL the Words: 11 Tips on How to Write for Today’s Busy Reader

We don’t need to tell you that it’s a competitive marketplace just to get a few shares and likes these days.  According to an infographic put out by Digital Buzz the average daily online activity involves:  294 billion emails, two million blog posts, 864,000 hours of uploaded video, and 35 million apps downloaded… and that’s just a snippet. As a …