Clearpoint’s New Infographic: B2B Content Marketing

B2B companies have different needs when it comes to marketing. However, B2B companies as a whole have joined B2C brands in realizing the potential of content marketing to drive brand awareness and increase revenue. But how is this content marketed from one business to another? Our latest graphic dives into why B2B companies utilize content marketing, and what tactics they …

Planning for Tradeshows with PR Pros

So, your company has signed up to participate in a tradeshow. Your staff is excited, schedules are blocked off, and you can’t wait to rack up those airline miles on your roundtrip flight. But what will you and your staff actually do once you step off the plane? What’s your overall goal in exhibiting? What will your tradeshow booth look …