Clearpoint Agency Wins Healthcare Communicators Award

Last month Clearpoint Agency was honored by the Health Care Communicators of San Diego County with a silver award in the Overall PR Campaign category.  Our team received the award for its Rebranding Campaign for long-term client SynteractHCR, a full-service global contract research organization (CRO). The campaign combined messaging, media relations, social media and content development, with advertising and graphic …

10 Pointers on Writing and Distributing Extraordinary Press Releases

At Clearpoint Agency we think daily about writing press releases that not only convey the news, but communicate what our clients and products are all about.  The press release is critical to the entire PR program because it serves as the hub for so many forms of communications – emails to clients, social media, blog topics, website content and more. …