10 Tips For Creating Effective Surveys

As PR professionals, we care a lot about our clients’ image and reputation. An easy way to find out how a brand is perceived is sending out surveys and asking for feedback. You may get responses you’ve already anticipated, but you are very likely to uncover some interesting findings. So we asked a friend of Clearpoint Agency’s, Alex Genov, PhD, …

Clearpoint Account Executive to Present at International PR Conference

Account Executive Rachel Hutman will present at the International Public Relations Research Conference (IPRRC) in Miami on March 8th at 8:30 a.m. Hutman will co-present with Dr. David Dozier, Ph.D. Hutman’s paper, “Explicating the Concept of Interactivity in the Context of Public Relations Theory,” examines how social media has changed the public relations (PR) landscape and how organizations must change …